- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Taiyuan | Type：Outdoors | Frequency：120 |
| Address：No. 175 Jiefang Road, Xinghualing District | Format：led | Duration：15s |
| Location：Wanda Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：12.8m*2.88m=36.86㎡ | Min Period：2week |
Located along the core circulation path of the 2nd‑floor atrium, it naturally serves as a visual anchor for foot traffic. It reaches over 80,000 visitors daily, with a peak of 150,000 on high‑traffic days. Visitor volume surges significantly on weekends and public holidays. Delivering exquisite image quality at viewing distances ranging from 5 to 25 meters, it balances close‑up details and long‑distance recognizability with all‑round visual coverage. It enables high‑frequency, high‑impact brand exposure and secures prime advertising real estate within Atrium 2.
This digital screen sits within the mall’s in‑store consumption closed‑loop scenario, reaching consumers who actively enter the premises. It regularly hosts offline events including brand roadshows, new‑product launches, IP exhibitions, holiday‑themed campaigns and parent‑child performances. During events, large crowds stop to watch, take photos and rest, greatly extending audience dwell time. The large screen can run synchronized promotions alongside atrium pop‑ups and roadshows, realizing integrated marketing combining pre‑show visual teasers and on‑site execution to effectively boost brand conversion.
The screen measures 12.8 m × 7.6 m with a total area of 97.28 ㎡. It produces smooth, finely‑rendered visuals with accurate color reproduction. Its operating hours are 10:00‑22:00, fully aligned with mall opening hours, covering peak shopping hours in daytime and evening leisure‑driven consumption. It supports full‑category content playback including high‑definition promotional videos, short clips and graphic posters. Standard 15‑second advertisements are played on stable, high‑frequency rotation every day to continuously strengthen brand recall.
Located at Main Entrance No.2 of Longhu Wanda Plaza, it serves as the key visual medium for the shopping mall’s main indoor atrium. The large‑screen ad aligns with the main pedestrian flow entering through Gate 2, covering the mandatory line of sight for visitors taking the escalators upstairs. Occupying the core crowd‑convergence node inside the mall, it connects multi‑level corridors of the shopping centre. Free of obstructions from columns or walls, it delivers cross‑floor full‑area visibility with broad sightlines and premium exposure positions. It is an immersive in‑mall LED advertising medium of high communication value in the northern Taiyuan business district.
Leveraging the closed‑loop in‑mall consumption scenario, advertisements precisely reach targeted consumers who take the initiative to visit the mall. It features a short marketing conversion chain and strong on‑site performance, boosting ad memorability by over 3 times. With few similar large screens in surrounding areas and low regional interference, brand messages capture users’ undivided attention for high advertising conversion rates. Boasting vigorous consumer vitality and a large consumer base among audiences, it suits brands across all industries for deep‑going local market development.
As the primary atrium main screen, it faces no intense competition from similar large‑screen media within the mall, offering a clean and uncluttered advertising environment with outstanding brand exclusivity. Backed by steady foot traffic from the established Wanda business circle and unaffected by weather conditions, it achieves far more stable exposure than outdoor media. It helps brands uniquely capture the minds of consumers in northern Taiyuan, build regional brand images and create differentiated advantages for local communication.
