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- Media Map
| Area：Haerbin | Type：Outdoors | Frequency：120 |
| Address：No. 168 Zhongxing Avenue, Nangang District | Format：led | Duration：15s |
| Location：Wanda Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2week |
As a leading urban complex in Northeast China, Harbin Haxi Wanda is adjacent to Harbin West Railway Station and Kaishengyuan Square Metro Station. The mall records about 120,000 daily visitors, with peak holiday footfall exceeding 300,000. It covers a resident population of 580,000 within a 3‑kilometer radius. Gate 2 serves as the main access to the mall, through which heavy foot traffic must pass the atrium area, delivering sufficient screen exposure volume. It is widely applied in scenarios such as new‑product launches, campaign promotion, IP fan support, and local merchant marketing.
The atrium functions as a core hub with the densest foot traffic and a key circulation route for crowd distribution within the mall. Visitors spend an average of 15‑22 minutes per stay. Instead of merely passing through quickly, audiences have extended exposure to advertisements, greatly reducing the chance of ad oversight. Outperforming the momentary reach of traditional advertising screens, it delivers dual‑channel communication effects of passive exposure plus active engagement, making it a high‑frequency advertising medium in Harbin.
Located in the core transport‑oriented business district of Haxi, it is 300 meters in straight‑line distance from Harbin West Railway Station and 130 meters from Haxi Dajie Station of Metro Line 3. It brings together three groups of audiences: cross‑city tourists, commuters and local residents, forming a premium circulation route featuring "exposure upon arrival". 80% of customers enter and exit the mall through this area. The large screen occupies the prime visual position in the atrium, enabling high‑frequency outreach to the mall’s core consumer groups and significantly boosting local brand awareness and brand recall in Harbin.
Positioned directly opposite the main entrance and core escalators at Gate 2 of the plaza, this location captures the natural upward gaze of both customers entering through Gate 2 and shoppers taking the escalators between floors. It delivers all‑angle visual capture and high reach. No matter which direction consumers enter the atrium from, they will spot the ad within 3 seconds, effectively avoiding the "out‑of‑sight, out‑of‑mind" effect. It simultaneously covers key local consumers and visiting tourists, enabling dual‑reach: deep local market penetration plus engagement with non‑local foot traffic.
With high‑frequency and steady playback delivering an average of 3,600 exposures per month, sustained impressions strengthen brand recall. The enclosed atrium environment is free of outdoor noise and distractions. Dynamic content boasts strong appeal, achieving a 5‑fold or higher memory retention rate compared with static advertisements. The large‑screen display elevates the venue’s tech‑forward and stylish ambiance, drawing surrounding foot traffic and elevating brand image to create a win‑win outcome for advertising and commerce. Exposures occurring during consumers’ decision‑making window yield markedly higher ad recall and conversion rates than outdoor advertisements or ordinary indoor screens.
The second‑floor atrium is surrounded by diverse commercial formats including trendy toys, retail outlets, dining venues and beauty stores. Visitors mostly engage in casual wandering and rest stops, with far longer dwell time than people on transit‑oriented circulation paths. This greatly improves effective ad reception. Relaxed audiences exhibit lower resistance to advertising, forming a full‑loop effect: "viewing → resonance → photo‑taking → sharing → secondary propagation". Brand awareness is built far more efficiently than via traditional advertising.
