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- Media Map
| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：T1 International Arrival Corridor | Min Qty：1 | Operating Time：0-24o'clock |
| Size：3120mm*1210mm | Min Period：year |
This is the only access route for all international, Hong Kong, Macao and Taiwan‑bound arriving passengers to the baggage claim area after completing border inspection, with no detours or alternative paths. All passengers arriving on each international flight pass through this spot, delivering a near‑full advertisement reach rate. The passage is a long, enclosed indoor space free from interference by meet‑and‑greet visitors and domestic passengers. It serves exclusively inbound travellers with a pure audience segment, eliminating waste of ineffective traffic and offering far higher exposure efficiency than media in general airport public areas.
The lightbox visuals align perfectly with the 1.4‑1.7 m eye‑level range of adults. Pedestrians view the content naturally without tilting their heads up or down, enabling complete message uptake and an effective reach rate exceeding 92%. The passage features a spacious and tidy environment with no pillars, escalators or signage obstructing the visuals, resulting in minimal visual distraction. The colours remain even and saturated around the clock, unaffected by outdoor conditions such as wind, rain and sunlight, for consistent high‑quality display at all hours.
The media reaches high‑quality, well‑defined audiences, primarily high‑spending decision‑makers: 42% business travellers, 35% inter‑provincial cultural‑tourism visitors, and 23% local commuters and family groups. Consumers aged 18‑45 account for over 90% of the audience. These individuals generally have high incomes, strong consumption willingness and independent decision‑making capabilities. The medium is an ideal fit for automobiles, real estate, finance, Baijiu, cultural‑tourism scenic spots, targeting both out‑of‑town mobile visitors and permanent local residents in Jieyang.
Located along the sole core route for incoming international passengers, this represents a highly‑scarce international port media resource at East Guangdong’s airport. Leveraging its exclusive arrival‑zone setting, high‑value captive audience, immersive communication environment and stable long‑term display features, it delivers communication advantages unmatched by ordinary airport public media, serving as a core promotional platform for brands to deepen their presence in Chaoshan and connect with overseas markets.
Light boxes are arranged along passengers’ only mandatory path with no alternative detours, achieving 100% reach of all arriving international passengers and delivering strong forced‑exposure effects. After clearing immigration, international arrivals spend an average of 8‑15 minutes in the baggage‑claim hall and connecting passages in a relatively relaxed waiting state. Free from cluttered surrounding distractions, brand messages are fully conveyed and leave far stronger impressions than fragmented online advertisements.
The airport sits at the geographic center of Jieyang, Shantou and Chaozhou. Inbound passengers subsequently disperse across the three Chaoshan cities. Brand impressions formed here spread across the whole of East Guangdong alongside passenger flows, bringing about the communication effect of “one‑site placement benefiting three cities”. Real‑estate, cultural‑tourism, local investment‑promotion and specialty‑industry brands can take advantage of this port gateway to capture brand awareness among overseas overseas‑Chinese businesspeople and inbound tourists, building credibility endorsement that online media can hardly match.
