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- Media Map
| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：T1 Domestic Arrival Corridor | Min Qty：1 | Operating Time：0-24o'clock |
| Size：5950mm*1840mm | Min Period：year |
This spot is the only mandatory passage for domestic arriving passengers walking from the jet bridge to the baggage claim hall, with no detour or diversion routes available. It achieves 100% forced exposure for all T1 domestic‑arrival passenger flow. The passage is an enclosed pedestrian corridor free from external environmental disturbances. After disembarking, passengers slow down and move at a relaxed pace, allowing ample viewing time for complete delivery of advertising messages and greatly improved information reception efficiency.
The media consists of indoor back‑lit light boxes, with the mainstream single‑unit dimension of 5950mm×1840mm. The relatively enclosed corridor space sees passengers travelling on foot at a leisurely pace after landing, with their attention directed outward, providing sufficient time for ad viewing. The audience covers business travellers, local returnees and out‑of‑town tourists. This demographic features strong purchasing power, enabling precise and efficient brand exposure. It is ideal for regional brands, cultural‑tourism operators, real‑estate developers and Chaoshan‑based enterprises to build brand image and penetrate the East Guangdong market.
There are a limited total number of advertising positions in this corridor area, so placement here substantially reduces visual competition from peer brands. There is merely one non‑replicable premium spot in the corridor, free from obstruction by other advertisements to capture passenger attention exclusively. Passengers walk for roughly 5‑8 minutes on their way out, bringing continuous close‑range exposure that fosters strong recall. The large‑format screens naturally create an immersive visual gallery within the narrow corridor, catching passengers’ eyes from afar and delivering a commanding brand presence that stands out distinctly from ordinary small‑format wall‑mounted media.
The passage is an enclosed exclusive pedestrian space with a neat and uncluttered environment free from intrusive miscellaneous advertisements. After disembarking, passengers move at a relaxed pace and have ample time for immersive viewing, enabling stronger penetration of brand communication. The advertising spots are positioned at passengers’ optimal eye‑level viewing height with moderate sight distances. Brand logos can be spotted from afar, while brand information can be read clearly up close, delivering a comfortable viewing experience and greatly improving the efficiency of brand message reception and retention.
Located within passengers’ initial information‑reception window upon their arrival in Eastern Guangdong, the spots target travelers who are about to begin local trips, consumption activities and business negotiations. The advertisements capture consumers’ first impression mindset. They build initial brand perceptions for out‑of‑town visitors and effectively reach returning overseas Chinese compatriots as well as local mobile populations, achieving dual‑direction communication covering both external incremental audiences and local stock audiences. Thanks to the enclosed passage environment, interference from competing advertisements is minimal, resulting in excellent exclusive communication effects.
As the core gateway of Eastern Guangdong, Jieyang Chaoshan International Airport hosts the prime brand‑communication spot right after domestic flights land. Leveraging its exclusive pedestrian flow routes, high‑value passenger traffic, immersive scenarios and premium visual quality, it boasts core competitive advantages that set it apart from ordinary out‑of‑home media and other airport media. It serves as a premium aviation media resource for brands to cultivate the Chaoshan market and achieve high‑efficiency exposure as well as on‑site conversion.
