- Photos
- Specs
- Advantages
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- Media Map
| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：Arrive at Baggage Claim Area 6 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4340mm*1630mm*2面 | Min Period：year |
Dual‑sided wall‑mounted light boxes are installed on Carousel 6, facing the standing area for waiting passengers at eye‑level, free from obstruction by columns or equipment. Passengers naturally look toward this direction while queuing for luggage. The indoor backlit light boxes deliver even brightness and strong visual presentation. With limited competing advertisements in the arrival hall, brand visuals can capture the first‑sight attention of arriving passengers upon landing, quickly building initial brand impressions for visitors entering the Chaoshan region.
Multiple sets of light boxes are evenly deployed along baggage carousels to form a full‑coverage visual matrix, covering every key stay zone in the hall with zero visual blind spots. Passengers can clearly view the airport light‑box advertisements no matter which carousel they wait at, realizing immediate exposure upon arrival. Thanks to its full‑coverage layout, the light‑box system enables "multi‑point linkage and repeated reinforcement" to amplify brand exposure effects, turning each impression into solid brand recall.
With few competing distractions in the hall, the light boxes serve as core visual focal points. They reach 100% of domestic‑arrival passenger flow without diversion or obstruction. During the 8‑15‑minute waiting period for baggage, passengers receive repeated close‑range exposure. Brand recall is 3‑5 times higher than that of conventional out‑of‑home media. Unlike fleeting exposure in walk‑through corridors, the combined effect of long dwell time, short viewing distance and high‑frequency impressions greatly boosts brand memorability. It features high advertisement receptivity, low audience resistance and favorable conversion performance.
The media is located in the core area of the domestic‑arrival baggage claim hall at Terminal T1, right next to the main baggage carousel No.6. It sits in a zone that all passengers with checked‑in luggage on domestic flights must pass through and stop at. There is no passenger diversion or detour. All domestic arriving passengers carrying luggage gather here to wait for their bags, achieving full coverage of all arrival passenger flow with a large and stable exposure base. It completely avoids ineffective passenger traffic and delivers an extremely high advertisement reach rate.
Its core value lies in the perfect integration of premium locations, high‑quality audiences, high‑definition visuals, efficient reach and authoritative endorsement. It addresses the drawbacks of conventional airport light boxes, namely imprecise reach and weak memorability. Leveraging the uniqueness of the arrival‑scenario and the empowerment of the national gateway IP, it builds an irreplicable media moat. It constitutes a strategic‑level media resource for both high‑end and mass‑market brands to balance exposure and conversion and build nationwide momentum.
The baggage hall is enclosed and tidy, free of outdoor stray light and redundant advertisements. As the only stopping point for all domestic arriving passengers, it enables uninterrupted exposure throughout the full journey of "disembarking → collecting baggage → viewing advertisements". Simple baggage‑collection guidance can be displayed simultaneously, balancing practicality and commercial value. It not only improves passengers’ travel experience, but also makes brand messaging more approachable and further strengthens brand favorability.
