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- Media Map
| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：Arrive at Baggage Claim Area 5 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4900mm*1240mm | Min Period：year |
Baggage claim carousel is the only waiting area that domestic checked‑baggage passengers must pass through and stop at, with no alternative detour or diversion routes. Carousel 5 handles baggage output for multiple major domestic air routes, featuring dense flight schedules and a steady volume of arriving passengers. All domestic arriving passengers with checked baggage will gather here to collect their luggage following flight display guidance. This achieves precise coverage of the full arriving passenger flow without interference from irrelevant stray foot traffic, delivering a large and stable base of effective exposures.
The medium is an indoor backlit light box with a single‑unit dimension of 4900mm*1240mm. Situated right next to the main No.5 baggage claim carousel, it faces passengers’ waiting positions at eye‑level with no obstructions from pillars or equipment. After flights land, all passengers with checked baggage are present in this zone, and the light box illuminates in sync with airport operating hours. It provides even and soft backlighting with high‑definition visuals, unaffected by external weather conditions.
The baggage claim hall represents a psychological relaxation phase for passengers: they have just disembarked, wait for luggage, confirm pick‑up contacts and plan their exit transportation, with an average dwell time of 20‑30 minutes. All light boxes adopt a uniform‑height, horizontally‑extended layout to form a seamless, unobstructed panoramic visual wall. Within the narrow space of the baggage claim hall, it delivers immersive “wall‑as‑advertising” coverage, with markedly higher information communication efficiency compared to the fleeting displays of digital screens.
This medium is a single‑unit premium wall‑mounted backlit light box with standardized specifications and an imposing visual effect. Positioned along the mandatory passenger circulation route with no bypass passages, it achieves 100% reach of all domestic arrival passengers collecting baggage. Unlike passengers on the departure floor who are in a hurry with short dwell times, passengers in the baggage claim area are in a relaxed state while waiting for their luggage, with an average stay of 3‑8 minutes. Their relaxed mindset and focused attention enable them to actively absorb visual content.
The left‑hand light box is a high‑cost‑effective, high‑precision premium static advertising spot in the domestic arrivals hall. Leveraging steady passenger flow around the main baggage carousels, exclusive waiting scenarios and a pure domestic arrival audience, it overcomes the shortcoming of fleeting exposure for corridor‑based transit advertisements. Featuring long dwell‑time exposure, in‑depth message reception and precise targeting, it stands out as a preferred airport medium for brands to cultivate the Eastern Guangdong local market and capture the first‑impression moment upon passengers’ arrival.
Supported by high‑brightness visuals and crisp display quality, the brand gains in‑depth exposure during passengers’ idle time. The immersive viewing experience delivers opportunities for profound brand engagement beyond basic impressions. Messages are fully conveyed via static visuals, building profound and positive emotional connections in passengers’ minds. Information is repeatedly implanted into audiences’ subconscious, yielding a 58% higher memory retention rate compared with conventional light boxes.
