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- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：0 |
| Address：Shanghai Hongqiao International Airport | Format：led | Duration：2 minutes |
| Location：Rainbow Bridge Exit, Domestic Arrivals, Terminal 2 | Min Qty：4 | Operating Time：8-22o'clock |
| Size：2*3 | Min Period：4weeks |
The high-end column-wrapped LED media on the Rainbow Bridge, the core connecting corridor of the domestic arrivals hall, is located in the same area and complements the large screen at the Rainbow Bridge exit, forming a three-dimensional communication matrix of "large screen + wrapped columns". As a prime advertising spot in the arrivals area of Hongqiao Airport Terminal 2, it boasts striking visual appeal, enables close-range exposure and covers all mandatory passenger routes. Targeting all domestic business and leisure travelers arriving in Shanghai, it is ideal for high-end brand image display and in-depth exposure.
Situated on the only exit corridor for domestic arrivals at Terminal 2, this passage is a 100% mandatory route for passengers after baggage claim with no diverging paths or detours. Working with the Rainbow Bridge large screen, it delivers "double front-and-rear exposure". The 360° surrounding wrapped columns are visible on all four sides, allowing passengers to get a clear view from multiple directions. Viewed at a close distance of 2 to 5 meters, it easily captures people's attention and leaves a far deeper impression than conventional light boxes. This is also one of the areas where passengers stay the longest and pedestrian flow is the densest before leaving the airport.
The annual passenger throughput exceeds 50 million. The annual passenger volume for domestic arrivals at Terminal 2 tops 60 million, with an average daily flow of over 165,000 and a peak of 660,000 passengers per day during the Spring Festival travel rush. The enclosed corridor creates a low-distraction environment that keeps passengers highly focused, boosting advertising recall by more than three times. Passengers walk a long distance through the corridor and stay in close contact with the ads for an extended period, enabling repeated exposure and strong penetration. The average visual dwell time reaches no less than 8 seconds, far exceeding that of ordinary advertising screens.
LED media is generally installed at eye level or directly in front of passengers, allowing them to stay in close contact with the media for a long time. This immersive visual experience, combined with high-definition and exquisite visuals, delivers a strong visual impact, greatly enhancing the audience's viewing experience and brand recall. The advertisements can easily capture passengers' attention, enabling efficient transmission and in-depth penetration of information.
Located in the core Rainbow Bridge corridor of Hongqiao Terminal 2 Domestic Arrivals, this media site is the only mandatory passage for all baggage-free passengers arriving in Shanghai. There are no detours or branch routes, achieving 100% coverage of domestic arrival passenger flow. Connected to Hongqiao's air-rail intermodal hub, it draws massive passenger flows from airports, high-speed railways and metro lines. The sophisticated, clean and immersive communication effect of the LED screens far outperforms traditional print media.
Nestled in the high-end and enclosed environment of the airport, this area features a tidy atmosphere with minimal advertisement distractions. It presents brands with a premium display effect free from the noise of outdoor advertising, perfectly matching the positioning of high-end brands. The 360° panoramic surrounding screens can catch passengers' attention from all angles and fully cover passenger flow without blind spots in exposure. With stable high-frequency and round-the-clock playback, coupled with the linkage effect of the three-dimensional screen matrix, it realizes repeated immersive brand exposure, effectively deepening brand impression and boosting brand credibility.
