- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：International | Type：Outdoors | Frequency：108 |
| Address：Exchange Tower | Format：large screen | Duration：30s |
| Location：Exchange Tower | Min Qty：1 | Operating Time：6-24o'clock |
| Size：(40×16)+(20×16) = 960 ㎡ | Min Period：3sun |
The large screen stands at the core intersection of Sukhumvit Asoke in Bangkok, a renowned central business district of the city, facing southbound traffic on the main Sukhumvit Road. The Asok intersection is one of the most congested arterial road junctions in Bangkok. During morning and evening rush hours, vehicles may move slowly or be stranded for over 30 minutes. With low driving speeds, audiences have ample time to fully view advertising content, resulting in far higher effective reach efficiency than billboards along smoothly flowing road sections.
Situated at the transport hub where Sukhumvit Road intersects with Ratchadaphisek Road, the large screen can be clearly seen from more than 500 metres along the main road with no building obstructions. It offers direct access to both the BTS and MRT rail networks, attracting over 800,000 visitors daily and ranking among the highest-density pedestrian hubs in Southeast Asia. Surrounded by three top-tier shopping complexes including Central World and Emquartier, the location forms a "golden commercial triangle" covering consumer groups across diverse business sectors.
The audience group of the billboard is high-quality and dominated by upscale business professionals, mainly consisting of corporate managers aged 28 to 55, senior office workers, expatriate residents and high-net-worth urban middle class. This demographic enjoys stable incomes and strong purchasing power, with consumption demands concentrated in premium sectors including jewellery and luxury goods, cross-border finance, high-end hospitality and outbound travel. It closely aligns with the refined marketing needs of mid-to-high-end brands, enabling efficient communication of brand value and penetration into the mindset of high-end customers.
Located at Bangkok’s busiest intersection, the screen is impossible to miss for passing vehicles and pedestrians waiting at traffic lights or walking by, delivering powerful visual impact and strong brand recall. Thanks to its prime location, the large screen seamlessly captures traffic from skytrains, subways, buses and massive private motorists, ensuring high-frequency exposure around the clock, with audiences boasting remarkable commercial value and purchasing power.
The media features a unique 90-degree L-shaped corner structure. Two seamlessly connected screens create an enveloping viewing field, capturing sightlines of traffic from two main roadways simultaneously. Equipped with high-definition, high-brightness outdoor LED hardware, it delivers clear visibility under strong daylight, stunning image quality at night and excellent long-distance visibility. It supports full connected creative visuals, leveraging the corner space to create immersive visual spectacles, making it ideal for luxury and premium brands to build grand brand imagery.
As a scarce LED large screen in central Bangkok, it enables integrated ultra-long visual presentation across the whole screen, perfect for creating immersive premium brand visuals with sophisticated aesthetics. Its effective reach far outperforms screens on ordinary straight road sections. Meanwhile, it can be linked with landmark screens such as Twin Tube+ within the CBD, connecting Bangkok’s business CBD and trendy commercial districts to form a city-wide landmark communication matrix, greatly elevating a brand’s city-level exposure and market influence.
