- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：0 |
| Address：No. 23, Yuheng Road, Futian District | Format：Light box | Duration：0 |
| Location：Escalator entrance from the 1st Floor to the Mezzanine Level at Futian Port | Min Qty：1 | Operating Time：8-22o'clock |
| Size：6.12*2.12 | Min Period：month |
The light box located at the escalator entrance of the mezzanine above the first floor of Futian Port is a high-value static light box media on the core outbound traffic route of Futian Port. Positioned at the key vertical traffic node where passengers head from the first floor to the mezzanine for customs clearance, it serves as an excellent communication touchpoint for brands to reach high-value cross-border travelers between Shenzhen and Hong Kong. With no diverging traffic routes, it achieves 100% coverage of all outbound passengers. Free from visual blind spots and directly facing passengers, it delivers superior exposure effects.
The light box is right in the direct line of sight of passengers taking the upward escalator. Passengers face the advertisement throughout their ride, creating a naturally mandatory exposure scenario. Its reach rate is far higher than that of wall-mounted and entrance advertising spots. Passengers spend an average of 3 to 5 minutes on the upward escalator with high focus on the advertisements, enabling full and in-depth delivery of advertising messages. The brand recall rate of ads at similar locations hits 68%, more than three times that of regular outdoor advertisements in commercial areas.
This spot steadily covers over 200,000 outbound passengers every day, reaching more than 6 million people monthly, with a peak flow exceeding 300,000 passengers during holidays. Its audience consists of 70% white-collar workers commuting between Shenzhen and Hong Kong, 18% cross-border families, and 12% business and tourist travelers. This group's willingness to make cross-border consumption is three times higher than that of ordinary people. As the last major visual touchpoint before passengers enter the customs clearance area, this light box acts as a core communication platform for brands to establish the brand image of "the first choice for outbound travel". It is ideal for high-end retail, cross-border services, financial management, cultural tourism and other brands, and the advertising space here is in short supply.
As the only escalator entrance leading to the mezzanine on the ground floor, this location has no diverging pedestrian routes and zero passenger flow loss. Every outbound traveler will inevitably come across the advertisement, delivering a 100% guaranteed exposure rate. Commuters cross the border 3 to 5 times on average every week. Frequent repeated exposure helps build brand familiarity rapidly and forge a strong mental connection that travelers will associate the brand with outbound travel. Long-term advertising here enables an in-depth linkage between the brand and cross-border travel scenarios.
This light box measures 6.12m × 2.12m with a visible area of 13 square meters. It is the largest single light box with the most striking visual impact in the mezzanine area on the ground floor. Its extra-large horizontal screen fits the natural horizontal line of sight of people, creating a strong immersive visual effect in the enclosed indoor customs clearance area and capturing audiences' attention instantly. Adopting high-end internal lighting technology for indoor use, the device features even illumination with no dark corners and accurate color reproduction, performing well under the complex indoor lighting conditions at the port. The core brand information can be clearly recognized from 20 meters away, and the high-definition and stable display maintains a premium and consistent brand image at all times.
Serving as the first front-facing visual touchpoint for passengers heading upstairs for customs clearance, this spot is a must-pass for all outbound travelers, forming an exclusive traffic position. Unlike scattered wall-mounted light boxes in the lobby, it boasts irreplaceable route exclusivity. It is the single light box resource with the most concentrated and comprehensive traffic coverage along the outbound route of Futian Port. The audience recall rate of advertisements here reaches 68%, more than three times that of ordinary outdoor advertisements. It effectively addresses the drawbacks of traditional outdoor ads, such as fleeting impressions, weak memorability and ineffective exposure.
