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| Area：Shenzhen | Type：Outdoors | Frequency：0 |
| Address：No. 23, Yuheng Road, Futian District | Format：Light box | Duration：0 |
| Location：Escalator entrance for inbound passengers on the 1st Floor of Futian Port | Min Qty：1 | Operating Time：8-22o'clock |
| Size：8.125m*1.92m | Min Period：month |
The light box is positioned directly above the inbound escalator. When passengers enter the mainland from Hong Kong and walk down the escalator after immigration checks, they are at eye level with the light box at close range, creating a forced viewing scenario where the advertisement comes into sight immediately upon looking up. Located in an open and unobstructed area of the lobby, it sits along a concentrated vertical traffic flow that captures people's full attention with no competing advertisements. As an unmissable prime exposure spot throughout the inbound journey, it delivers outstanding brand recognition and audience reach.
While passengers ride down the escalator, their eyes are level with the light box just a short distance away, resulting in a mandatory viewing experience that keeps their gaze fixed on the ad the entire time. With a viewing duration of 3 to 5 seconds, it achieves far better memorization than regular outdoor advertisements. There is only one main light box at the escalator entrance, free from other ad distractions, so the brand fully captures passengers' attention. It enables efficient information delivery and long-lasting brand recall. Since passengers cannot avoid the light box directly in front of them, they inevitably look at it passively, leading to a much higher attention retention rate compared with print advertisements.
As an integrated transportation hub connecting Shenzhen and Hong Kong, Futian Port welcomes over 50,000 inbound passengers on average each day, with the peak volume exceeding 120,000 during holidays. The passenger flow remains stable all year round with little difference between peak and off-peak seasons. The main inbound audience consists of high-net-worth individuals aged 25 to 55, including Hong Kong residents, cross-border business professionals, high-end tourists and international visitors. This group features high income, strong purchasing power and keen brand awareness, and tends to make quick decisions on cross-border consumption. They are the core target group for premium cosmetics, jewelry and watches, digital 3C products, cross-border finance, high-end liquor, business travel services and other similar categories.
Located directly above the inbound escalators in the lobby on the first floor of the port, this venue is the first visual contact point for travelers entering Shenzhen from Hong Kong after customs clearance. It also serves as a landmark high-end display medium along the core cross-border passage between Shenzhen and Hong Kong. Occupying the prime vertical viewing area for all inbound passengers, the spot features unobstructed views and no passenger diversion, facing every incoming traveler directly. Leveraging the hundreds of millions of annual cross-border passenger flow at Futian Port, it acts as a premier brand image showcase at the gateway to the Greater Bay Area. It is a rare and core resource for high-end brands to penetrate the mainland market and reach high-net-worth inbound travelers.
The enclosed lobby creates an exclusive communication environment. While passengers go through customs, they spend less time on their mobile phones and stay more focused, forming a natural immersive viewing experience. Boasting modern decor and an upscale ambiance, the port lobby complements the high-definition quality of the light boxes perfectly. It elevates brand image, strengthens premium brand perception and matches the positioning of top-tier brands. With a lower cost per thousand impressions, higher-quality audience, lower vacancy rate and higher repeat investment rate, it stands out as a cost-effective top choice for cross-border marketing in the Greater Bay Area.
The light boxes beside the inbound escalators on the first floor of Futian Port are hailed as the "golden gateway" to cross-border traffic in the Greater Bay Area, a "precision outreach tool" for high-net-worth crowds, an "amplifier" for brand value and a "cash cow" delivering steady returns. Combining scarce traffic resources, high-end audience groups, premium pricing, policy support and easy maintenance, it is a high-quality outdoor advertising investment with low risks, high returns and long-term value. It generates stable rental income in the short term and enjoys substantial value appreciation in the long run, making it worthy of priority deployment and long-term holding.
