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- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：0 |
| Address：No. 23, Yuheng Road, Futian District | Format：Light box | Duration：0 |
| Location：Opposite Gate No.1 on the 1st Floor of Futian Port | Min Qty：1 | Operating Time：8-22o'clock |
| Size：6m*1.3m | Min Period：month |
Located directly opposite Gate 1 on the ground floor lobby and right across from the exit turnstiles of Metro Lines 4 and 10, this spot is the first visual touchpoint for both arriving and departing passengers. It serves as the sole main passage for all travelers exiting the metro, entering the lobby, going through customs and leaving the lobby, with no detours, obstructions or diverging traffic. As an irreplaceable hub-level advertising space inside the port, it is passed by 100% of inbound and outbound travelers, who will definitely catch sight of it. There are no detours, visual barriers or distractions here.
The spacious lobby leaves the light box fully visible at eye level. Its short viewing distance ensures crisp visuals and consistent brand presentation, delivering an extremely strong visual impact. Travelers naturally pause for 3 to 5 seconds while exiting the metro and entering the lobby. With minimal phone distractions, their attention is fully focused. The ad achieves a nearly 100% reach rate and a brand recall rate of over 85%, far outperforming regular outdoor advertisements. The light box directly ahead naturally draws people's first gaze, with an average viewing duration of 8 to 12 seconds, much longer than advertisements in ordinary commercial areas.
Positioned high on the wall with an unobstructed wide view, the advertisement can be clearly seen by people both inside the lobby and outside the port, boasting an extremely high reach rate. The venue sees a daily two-way passenger flow of over 100,000, which surges to more than 230,000 on weekends and holidays, with an annual passenger volume exceeding 55 million. It ranks among the top-tier ports in Shenzhen in terms of foot traffic. The combined flow of two groups of travelers doubles the exposure. Boasting powerful visual appeal, it can instantly capture travelers' attention and reach three major groups: visitors from mainland China (Shenzhen and the Pearl River Delta), Hong Kong residents and international guests. A single advertising placement covers markets across two cities and overseas regions.
The advertising spots are located in the open and unobstructed lobby, at eye level for passing travelers. They directly face all inbound and outbound passenger flows from a short distance. As travelers move around or stop to wait, a natural immersive viewing environment is created. The advertisements achieve full coverage with no distractions. Extra-long integrated visual displays can be realized, delivering a strong sense of atmosphere and premium quality for brand presentation, while boasting outstanding precision in communication and strong conversion capabilities.
Futian Port sees a daily two-way passenger flow of over 100,000, with a peak exceeding 230,000 during holidays. The passenger volume is large and stable all year round. Its core audience mainly consists of cross-border business people between Shenzhen and Hong Kong aged 25 to 55, frequent commuters traveling between the two cities, high-end tourists, local residents of Hong Kong and Macao, as well as international visitors. This group features four key attributes: high educational attainment, high income, strong purchasing power and high brand recognition. The ad spaces offer multi-dimensional communication value for brand exposure, effectively enhancing brand image and driving offline foot traffic.
Lightbox advertisements excel in perfect scenario adaptation and efficient communication performance. They fit well with travelers' visual habits when they change routes at exits. Leveraging high-definition visuals and exclusive placement, they ensure effective information delivery. Catering to the promotion needs of various brands, lightboxes stand out as a top choice for advertising placement and bring highly reliable returns for investors.
