- Photos
- Specs
- Advantages
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- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：120 |
| Address：No. 23, Yuheng Road, Futian District | Format：led | Duration：15s |
| Location：Second and Third Floors, Futian Port | Min Qty：1 | Operating Time：8-23o'clock |
| Size：105.91m ² | Min Period：week |
The areas towards Shenzhen on the arrival hall of the second floor and towards Hong Kong on the departure hall of the third floor serve as the primary visual touchpoints. They form an essential, non-detourable and irreplaceable main passage for clearance at Futian Port, acting as the top visual touchpoints for travel between Shenzhen and Hong Kong as well as a key hub in the transportation network of the Guangdong-Hong Kong-Macao Greater Bay Area. A single advertising placement can cover both outbound passengers heading to Hong Kong and inbound passengers returning to Shenzhen, achieving comprehensive exposure across the two cities.
Ten LED screens are installed along the mandatory routes after passengers complete clearance. These screens come into sight immediately, ensuring forced viewing with a reach rate of over 98%. They deliver far better brand recall than regular outdoor advertising along walkways, with no option to skip and an exposure rate nearly hitting 100%. Inbound passengers stay for an average of 8 to 12 minutes here, much longer than at airports, high-speed railway stations and other venues, creating ample time for audiences to perceive advertising content. The advertising package gains more than 1,200 total exposures on average per day. Repeated exposure in a short period effectively deepens audience memory.
The audience groups are highly targeted, consisting of cross-border business professionals, high-spending travelers, Hong Kong and Macao residents, international tourists and young families. They feature high income, high educational attainment, strong brand awareness and robust purchasing power. The port sees over 100,000 passenger flows daily, with a peak of more than 230,000 during holidays. It gathers a large number of people commuting, doing business, travelling and shopping between Shenzhen and Hong Kong. Equipped with high-definition full-color display, high brightness and wide viewing angle, these LED screens present dynamic videos and special effects vividly, fully elevating brand image.
This advertising space is located high up on the walls, creating a striking three-dimensional visual matrix with a strong sense of oppression in the high-ceilinged area and delivering an intense visual impact. In the relatively enclosed passage environment, the visual contact rate exceeds 80%. Meanwhile, dynamic video content attracts 40% more attention than static posters. It reaches a broad audience, precisely covering residents of Shenzhen and Hong Kong, cross-border business elites, frequent commuters and international tourists, enabling efficient engagement with decision-makers who possess strong purchasing power.
As a core gateway for the integration of Shenzhen and Hong Kong and a major cross-border transportation hub in the Greater Bay Area, it boasts a large and steady daily passenger flow, with over 100,000 people passing through customs every day and a peak of more than 230,000 on holidays. The large LED screens are installed at elevated positions right in front of the main passages and inspection waiting areas of the hall, offering unobstructed views. Travelers spend an average of 6 to 8 minutes waiting for customs clearance, forming a natural captive viewing environment with high audience concentration and minimal advertising interference. Its effective reach rate and brand recall far outperform ordinary urban outdoor media.
The advertisements stand out as the core visual focus and build an immersive captive viewing scenario. Unlike fleeting passive exposure from regular urban outdoor advertisements, audiences at the port stay highly attentive. This leads to much higher ad recall and effective reach compared with billboards in commercial districts and other outdoor large screens. It achieves solid brand cultivation results and can rapidly deepen brand impression among high-end consumer groups.
The LED package represents the exclusive dual-direction traffic gateway connecting Shenzhen and Hong Kong, captive access to high-net-worth audiences, scarce monopolistic assets, steady cash flow and long-term value appreciation in the Greater Bay Area. It is a top-tier port media resource featuring low risks, high returns and long-term holding potential.
