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- Media Map
| Area：Wuxi | Type：Outdoors | Frequency：120 |
| Address：No. 69 Chunshen Road, Liangxi District | Format：led | Duration：15s |
| Location：Walmart | Min Qty：1 | Operating Time：9-22o'clock |
| Size：21m(宽)×12m(高)=252㎡ | Min Period：month |
Located on the southwest facade of Walmart Supermarket at the intersection of Zhongshan Road and Chunshen Road in Liangxi District, this large commercial screen is an early landmark billboard in Beitang District. It captures pedestrian and vehicle traffic from northern urban areas, Huishan District and the city center, boasting outstanding geographical and traffic advantages. Facing two-way main roads directly, it enjoys an unobstructed view within 500 meters. Vehicles stopping at red lights create mandatory viewing opportunities, enabling simultaneous exposure to both motorists and pedestrians. The screen achieves an attention rate of over 55% and an acceptance rate of more than 75%, with low audience aversion and strong brand recall.
Its core audience consists of middle-class residents aged 25 to 50, family breadwinners, commuters and local residents in northern Wuxi. This group features stable income, high consumption frequency and strong purchasing decision-making power. The daily flow of people and vehicles here exceeds 1.98 million, ranking first in traffic density across northern Wuxi. Covering Beitang, Huishan and Chong'an Temple areas, it reaches hundreds of thousands of permanent residents and commuters. The local traffic density is 5 to 10 times higher than average, and the consumption capacity of the target group is 2 to 3 times stronger, bringing remarkable premium value for advertisements.
This advertising spot sits at the core hub of major roads in northern Wuxi. As the city's main thoroughfare, Zhongshan Road connects the city center with northern urban areas and Huishan District, while Chunshen Road runs horizontally through well-established residential zones in the north. The two roads see dense and stable flow of vehicles and pedestrians all year round. The intersection offers a wide field of vision with an unobstructed viewing distance of 500 meters. Vehicles waiting for traffic lights and pedestrians pausing on the streets form a natural mandatory viewing scenario with exclusive visual dominance. The high-frequency and intensive exposure continuously deepens public recognition of brands.
This location sees an extremely high daily flow of pedestrians and vehicles. During peak viewing hours, the daily traffic can exceed 1,980,000 people. Boasting a prime geographical location and strong commercial influence, this outdoor media stands out among numerous counterparts thanks to its large size and striking visual impact. It can quickly capture people's attention and reach a wide audience, delivering excellent advertising communication results.
Situated at a prime crossroads in the downtown area of Wuxi, this unobstructed street-facing facade has a visible distance of over 500 meters. It covers crowds throughout the day, including morning commuters, midday shoppers and evening travelers home, achieving mandatory exposure as it lies on people's unavoidable routes. It is less than 30 meters away from the physical store of Walmart, forming a "see-and-buy" consumption loop with higher conversion efficiency than remote advertising screens, and also endows advertised brands with a premium brand image.
As a highly exclusive and dominant media resource in the local area, it enjoys formidable competitive advantages. Compared with large screens in the core downtown business districts, it delivers the same mandatory viewing effect at crossroads with a lower cost per thousand impressions and remarkable cost performance. When measured against regular community and suburban advertising spots, it takes the lead in traffic density, coverage range and audience quality. Combining city-level brand endorsement and effective local targeted customer acquisition, it is the top-choice premium outdoor advertising resource for brand expansion, in-depth market cultivation and campaign promotion in northern Wuxi.
