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- Specs
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- Media Map
| Area：Wuxi | Type：Outdoors | Frequency：120 |
| Address：No.1 Changjiang Road, Xinwu District | Format：led | Duration：15s |
| Location：Maoye Department Store | Min Qty：1 | Operating Time：8-22o'clock |
| Size：30m（宽）×9.3m（高） | Min Period：month |
Located at the core intersection of Changjiang Road and Wangzhuang Road, this location is free from obstructions such as tall buildings, trees or billboards. With a visible distance of over 800 meters, it delivers a **high exposure effect over long distances**. Boasting an unobstructed 360° view at the road junction, it captures audiences effectively when vehicles and pedestrians stop at red lights on both directions. There are no competing advertisements from the same perspective, leading to an extremely high audience reach rate. It covers the CBD, high-end residential communities and industrial parks of the New District, enjoying strong commercial radiation capacity.
Sitting on the key section of Changjiang Road, the main artery of the New District, this spot connects the urban downtown and the New District. Surrounded by numerous high-end office buildings, industrial parks, established residential communities and hotels, it sees a daily traffic volume of over 300,000 vehicles and more than 250,000 pedestrians. Its core audience consists of white-collar workers, corporate executives, industrial professionals and family consumers aged 25 to 45 in the New District. This group features strong purchasing power, high brand awareness and independent consumption decisions, resulting in few ineffective exposures and excellent conversion performance. The advertising space serves well for both brand image building and promotional customer acquisition.
As an outdoor LED large screen, its dynamic visuals deliver striking visual impact. Compared with static advertisements, it boosts audience attention by more than 40% and achieves far better communication efficiency. It runs throughout the day, covering morning rush hours, daytime consumption and evening leisure time, with a huge audience base. People in this business circle show strong consumption intention and willingness to share content, enabling the advertisements to easily generate secondary communication. This amplifies investment returns and raises the brand's penetration rate in Wuxi's high-end market.
As a major road connecting Wuxi urban area and Xin District, it is lined with high-end hotels, supermarkets and upscale residential communities along the route, and has long been a prime battleground for major brands. Boasting a huge daily traffic volume, this area can precisely reach the massive stream of vehicles and pedestrians traveling between the urban area and Xin District. Thanks to its uniquely advantageous geographical location and great commercial value, it has naturally become an important carrier for commercial vitality and brand exposure in the region.
This media placement is situated at a prime visual spot at a crossroads with an unobstructed view. Vehicles and pedestrians pass in both directions, and waiting times at traffic lights create an unavoidable viewing scenario. There are no competing large screens from the same perspective to divert attention, granting it exclusive visual dominance. It can fully cover passenger flows across commuting, shopping and travel scenarios. Supported by the mature commercial atmosphere of Maoye Department Store, the area sees heavy business-related foot traffic on workdays and concentrated family consumer flows on weekends, maintaining steady traffic all year round with no obvious off-season or peak-season gaps.
This large LED screen at a major crossroads is a scarce premium outdoor advertising resource in the core business district of Xinwu District. High-quality landmark media resources of the same type are extremely limited in the area, forming high market entry barriers and enjoying strong brand recognition. It features a lower cost per thousand impressions with outstanding cost performance. It delivers both high-end brand communication as an urban landmark and effective targeted customer acquisition for the business district. It stands as a benchmark outdoor LED media resource in Wuxi Xin District that features stability, scarcity and high returns.
