- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：Outdoors | Frequency：150 |
| Address：No.89 Longkun South Road, Qiongshan District | Format：led | Duration：15s |
| Location：Longkunnan Special Zone News | Min Qty：1 | Operating Time：7-22o'clock |
| Size：40(W)x9(H)=360㎡ | Min Period：week |
Located at the crossroads of Longkun South Road, Hongchenghu Road and Nanhai Avenue in Haikou, this spot serves as a vital thoroughfare linking Haikou Meilan International Airport and East High-Speed Railway Station. The area sees extremely heavy pedestrian and vehicle traffic with a daily throughput of up to 300,000 people and vehicles. Boasting an unobstructed wide view, it delivers compelling visual appeal that guarantees exposure to all passers-by, enabling precise targeting of high-income consumer groups and transient travellers. Traffic from four directions converges at the intersection, resulting in regular congestion during morning and evening rush hours; vehicles spend 3 to 20 minutes waiting for traffic lights, forcing drivers to view the large screen passively. With over 300,000 vehicle trips passing by daily, this location achieves far more stable advertising exposure than conventional roadside billboards.
Nestled within Haikou’s downtown core at a key transportation hub, the site sits on one of the city’s busiest arterial roads with daily vehicle throughput exceeding 300,000 trips. It draws heavy concentrations of daily commuter traffic, inter-district passenger vehicles and foot traffic from surrounding commercial districts. Within a 5-kilometre radius lie Guoxing Business District, the established Longkun South commercial precinct, upscale residential compounds and clusters of government offices, facilitating accurate outreach to high-net-worth urban residents, office professionals, local dwellers and inbound tourists. Adjacent to major city thoroughfares, the screen enjoys long-distance unobstructed visibility across wide viewing angles for superior audience capture efficiency, ranking it among Haikou’s highest-performing outdoor advertising screens in terms of exposure. Its striking visuals effortlessly draw pedestrians to stop and watch, generating organic viral online traffic and effectively addressing the drawbacks of traditional outdoor advertising such as viewer visual fatigue and low brand recall.
As Haikou’s core urban development momentum keeps growing, this landmark gateway billboard functions as a core showcase platform for the Free Trade Port’s external image, with its commercial media value and scarcity steadily increasing.
The prime intersection of Longkun South Road and Hongchenghu Road in Haikou serves as an essential thoroughfare linking Meilan International Airport and East High-speed Railway Station. During rush hours, the hourly vehicle flow hits 12,000 units alongside a footfall of 18,000 people. Traffic lights stay green/red for an average of 3 minutes, and vehicles may be stuck for 6 to 9 minutes amid peak congestion. This creates sustained audience exposure, delivers high advertisement reach, and enables one-stop brand promotion combining print media soft articles, large-screen on-site advertising and social media influencer marketing.
The core value of LED large screens first stems from exclusive geographic positioning. Installed at core urban business districts, transportation hubs or landmark buildings, these oversized high-brightness and high-definition screens boast dominant visual impact amid complicated urban landscapes. Whether under daylight or city neon at night, they ensure forced, clear information delivery to achieve extensive audience coverage and repeated high-frequency exposure.
Positioned as "Haikou’s city-level visual landmark, Hainan Free Trade Port’s trend communication gateway and new engine for commercial marketing", these large screens debuted right before the closure of Hainan Free Trade Port as witnesses to this milestone event. They have evolved into Haikou’s most influential outdoor visual symbol and an iconic benchmark for the integrated transformation of media industries. Such superior geographic superiority is rarely matched across Hainan Province and forms the core competitive moat for large-screen advertising media.
