- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：No.15 Nanhai Avenue, Longhua District | Format：led | Duration：15s |
| Location：Longfor Tianjie Mall Building B | Min Qty：1 | Operating Time：10-22o'clock |
| Size：5.12m(W)x2.88m(H)×3面=44.24㎡ | Min Period：week |
The main entrance plaza of the shopping mall features full-dimensional two-way coverage for both vehicles and pedestrians. The LED screen enables a viewing distance of up to one kilometer for passengers arriving at or departing from the high-speed railway station, allowing content on the display to be seen clearly from far away. Nanhai Avenue, a major urban arterial road, sees over 160,000 motor vehicles passing through daily. Drivers spend roughly 60 seconds waiting for traffic lights at intersections, resulting in passive lingering and prolonged exposure to the screen’s advertisements. The shopping mall receives more than 120,000 spontaneous daily visitors, complemented by passenger flows from Haikou Chengxi High-Speed Railway Station and transfer tourists heading to Mission Hills Resort, forming combined foot traffic consisting of local residents and out-of-town tourists.
Leveraging the mall’s massive footfall and diversified brand portfolio across all business categories, the advertising can reach consumers of all age groups and spending levels. As the core indoor LED display, it precisely targets on-site shoppers with purchasing intentions, boasting outstanding advertising reach efficiency and conversion potential alongside superior visual performance. Even after visitors finish shopping at the mall and board high-speed trains at the adjacent Haikou Chengxi Station, passengers onboard moving trains can still view vivid content on the screen distinctly.
The main facade of Pavilion B faces directly toward the mall’s main entrance plaza with an L-shaped angular design that delivers dual-view visibility. It allows unobstructed viewing for vehicles and pedestrians from multiple directions without blind spots. Positioned along the mandatory line of sight for all incoming and outgoing shoppers, the screen has no blockages from buildings or greenery and supports dual near-and-far viewing ranges. Seamlessly connected to Haikou Chengxi Station of the Ring-Island High-Speed Railway, the large display is visible to high-speed rail passengers one kilometer away. It captures transfer travelers from Mission Hills Resort and inter-city commuters, naturally serving as a key access point for Hainan’s inbound tourism traffic.
The large LED screen serves as a scarce core commercial medium in the Chengxi Business District of Haikou. Unlike conventional facade-mounted large screens, it sits closer to end consumers. Focused on high-traffic consumption scenarios including catering, leisure and parent-child activities, it boasts superior performance in marketing conversion. Leveraging the strengths of high exposure frequency, precise targeting and cost-effectiveness, it helps brands deepen local market presence in Haikou, swiftly capture business district foot traffic and fulfill integrated marketing goals that balance brand building and actual sales results.
Facing Nanhai Avenue, a major urban arterial road, the location also benefits from passenger flows generated by Chengxi Railway Station TOD hub, bringing together three layers of traffic: in-mall shoppers, daily urban commuters and intercity tourists. Covering over one million permanent residents within a 5-kilometer radius of Chengxi, it enjoys abundant and stable traffic volume. It effectively avoids investment risks such as insufficient visitors and volatile earnings associated with obscure advertising locations, featuring premium investment merits including stable revenue, high returns, low vacancy rates and long service life, making it a high-value investment option with outstanding cost performance and appreciation potential among Haikou’s outdoor commercial media assets.
The investment value of this LED screen does not merely rely on the traffic dividend of outdoor advertising; instead, it stems from the combined advantages of prime location footfall, cultural empowerment, industrial backing and upgraded LED technologies. With a steady audience base and sustained demand for advertising spaces, alongside exclusive cultural scenarios and ample room for future growth, the screen unifies cultural value, commercial value and investment value in one asset.
