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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：No.15 Nanhai Avenue, Longhua District | Format：led | Duration：15s |
| Location：North Corridor of Block BC, Longfor Tianjie | Min Qty：1 | Operating Time：10-22o'clock |
| Size：13.44(W)x7.68(H)=103.22㎡ | Min Period：week |
Serving as the east-west transportation artery of Haikou that accommodates inbound, outbound and inter-district commuter vehicles, this advertising medium reaches 160,000 vehicle flows and 120,000 pedestrian flows on a daily basis. Located within Hainan's largest standalone shopping mall, it covers consumer groups of all age brackets and also taps into tourists from the adjacent Mission Hills Resort. The large screen delivers striking visual impacts both day and night. Facing the intersection of Nanhai Avenue directly, traffic lights here entail an average waiting time of 60 seconds, drawing spontaneous attention from drivers and pedestrians with an average single viewing duration of 15 to 20 seconds, enabling full coverage of both vehicular and foot traffic without omission.
The connecting corridor on the north side of Hall B and Hall C functions as the pivotal passage linking the two venues with no alternative detour routes, achieving 100% coverage of all shoppers, diners and visitors travelling between the two halls for shopping, leisure, dining and departure purposes. Exposed to advertisements amid a relaxed shopping and leisure atmosphere, consumers tend to accept promotional content readily and form profound brand impressions, free from the aversion commonly associated with traditional out-of-home advertisements.
Positioned alongside Nanhai Avenue, a major urban arterial road, this spot captures not only targeted in-mall shoppers but also passing roadside vehicles and permanent residents in surrounding communities, bringing dual marketing benefits consisting of precise in-store exposure and extensive urban out-of-home coverage. Its 5-kilometer radius covers millions of permanent residents in Haikou's core west urban business district for wide-reaching and highly targeted communication. Benefiting from TOD transit development, the site connects directly to Chengxi High-Speed Railway Station, attracting abundant free trade port tourists and intercity consumers with strong purchasing power and high spending intentions, forming high-quality target audiences ideal for brand cultivation, customer acquisition and sales conversion.
The surrounding areas of the connecting corridor are home to popular internet-famous restaurants, pubs and flagship parent-child stores. Large numbers of young people and dining crowds gather here after dark, making this spot a key stop along the popular nighttime check-in route inside the shopping mall. Its north side directly faces the outdoor plaza of Paradise Walk and the exit of Chengxi High-Speed Railway Station, enabling unobstructed views of two major passenger groups: daily high-speed rail commuters and residents from the surrounding 300,000-person residential communities plus office workers from nearby office buildings. People travelling by vehicle to and from the high-speed rail station can spot advertisements here from a long distance.
Nestled at the core of Hainan’s first 10-billion-yuan-level Chengxi Station TOD complex, this location is served by 17 bus routes and the Hainan Roundabout High-Speed Railway, generating over 170,000 daily interchange passenger flows at the transport hub and more than 60 million annual total visitors to the shopping mall. Benefiting from the locational advantages of the Hainan Free Trade Port, inbound business and tourist passenger volumes keep growing steadily. The LED screens sit within a 3-to-9-metre eye-level viewing range for pedestrians, presenting unobstructed direct visuals to passers-by. As a result, ad recall and content penetration far outperform large distant billboards mounted on high exterior building walls.
Backed by the landmark commercial IP of Longfor Paradise Walk Haikou, the business district boasts stable foot traffic and solid market credibility, serving as a core promotion platform for local brands seeking in-depth market development and out-of-town brands expanding into new markets. Compared with traditional out-of-home advertising such as roadside pole signs and high-rise billboards, this LED media spot sits much closer to end consumers, accurately targeting high-intent potential customers. It features a lower cost per thousand impressions and superior in-store conversion efficiency, effectively helping brands achieve integrated marketing goals of enhancing brand image and driving offline customer footfall. It is a scarce high-value indoor LED advertising resource within Haikou Chengxi Business District.
