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- Media Map
| Area：Nanjing | Type：Metro | Frequency：240 |
| Address：Xinjiekou Station | Format：led | Duration：15s |
| Location：Transfer passage | Min Qty：1 | Operating Time：7-22o'clock |
| Size：26㎡+22㎡ | Min Period：week |
Located on the main transfer passage for Lines 1 and 2, the only dual-line transfer channel, with a daily passenger flow of 450,000, peak hours seeing 40,000 passengers per hour, and an annual passenger flow exceeding 160 million. It seamlessly connects to the LG1 entrance of Deji Plaza, overlapping with commercial area traffic, covering the entire area with a daily exposure at the million-level, with even higher peaks during holidays. There is no significant fluctuation in traffic between off-peak and peak seasons. The passage is a necessary route for commuting within the commercial area with no alternative paths, ensuring 100% passenger exposure to media for high visibility.
The LED screens are linearly arranged along the transfer corridor, aligned with pedestrians' eye level. The walking pace during transfers is moderate, giving audiences sufficient dwell time. Visuals are impossible to ignore, resulting in high acceptance and strong memorability. The communication penetration effect far surpasses ordinary scattered metro advertising points, firmly occupying the underground core traffic entrance of China’s number one commercial area, with penetration significantly exceeding ordinary scattered advertising locations.
Xinjiekou, the 'heart of China’s number one commercial area,' features the only unavoidable transfer passage for Lines 1 and 2, offering ultra-long dwell exposure. The passage is approximately 85 meters long, with an average transit time of 60 seconds per person. The enclosed space ensures undistracted attention, with 2-3 exposures per passenger per day and over 300 million annual exposures. The direct metro access to Deji Plaza creates a 'metro-to-commercial area' traffic loop, significantly enhancing commercial synergy and sparking secondary social media dissemination, increasing brand premium by 30%.
The transfer passage at Xinjiekou Station for Metro Lines 1 and 2 is not only a hub for urban transportation but also a golden media space that combines massive foot traffic with high-end commercial value. The large passenger flow ensures that advertising messages can reach the widest audience, not only attracting passengers to stop and engage but also integrating advertisements into a unique audiovisual experience, effectively enhancing brand favorability and recall.
The LED screens in the Xinjiekou Station transfer passage are a core traffic point in China's number one commercial district—a dual-line metro hub—and a rare landmark media with high-end commercial synergy. They possess three investment attributes: stable cash flow, premium brand value, and asset preservation and appreciation. As a popular check-in landmark media at Xinjiekou, they carry brand effects on their own, serving as high-quality offline media assets in the city center that are irreplaceable and retain long-term value.
Thanks to its exclusive location advantage, immersive visual effects, and high-quality, high-net-worth traffic, it has become a highly influential and communicative premium media resource in Nanjing’s core metro commercial district. Advertising here performs better than ordinary metro media, making it easier for brands to secure long-term placements. It is a rare, stable, and high-value offline advertising media asset in the city center, offering dual value in long-term investment and sustained profitability.
This media is a low-risk, high-return, highly scarce metro media in a core commercial district, providing stable cash flow and long-term appreciation potential, offering brands and investors a triple investment assurance of ‘traffic, scenario, and technology’.
