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- Specs
- Advantages
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- Media Map
| Area：Shanghai | Type：Metro | Frequency：240 |
| Address：Jing'an Temple | Format：spam bot | Duration：15s |
| Location：Jing'an Temple | Min Qty：10 | Operating Time：8-23o'clock |
| Size：65寸 | Min Period：week |
On the south side of Nanjing West Road in Jing'an District and the east side of Changde Road, on the walls on both sides of the escalator at Exit 6 of the subway station, the placement aligns directly with the exit flow with no obstruction, providing forced visual exposure. Commuting, shopping, tourism, and business-related traffic overlap, reaching an average daily exposure of 500,000 people. Queuing passengers have 100% visual coverage without competitor interference, with close-range exposure of 1–3 meters and an average dwell time of 30 seconds. The active viewing rate is 40%, and memorability is significantly higher than ordinary media.
Jing'an Temple Station is a major interchange among Lines 2, 7, and 14, with an average daily passenger flow of approximately 562,000, ranking among the top metro stations in Shanghai. Exit 6 leads directly to the core of the Nanjing West Road commercial area, including high-end malls such as Jing'an Kerry Center and RUIO Department Store. It is a must-pass area for millions of commuting white-collar workers, fashion enthusiasts, and tourists, ensuring a strong ad reach and effectively enhancing brand recall.
Exit 6 is a scarce metro advertising resource in the high-end commercial district, with no competitor interference and strong brand exclusivity. The vertical screen naturally aligns with human sight, providing complete visuals and strong impact, increasing memorability by 50%. The seamless connection between “subway - shopping mall” reaches high-end consumer scenarios immediately upon exit. The advertising-consumption loop promotes instant conversion. Through multiple points and high-frequency looped playback, the brand can repeatedly reach passengers during an average transit time of over 30 minutes, effectively improving brand recall.
Unique giant screens and creative content can turn advertising spaces themselves into city landmarks, attracting passersby to take photos voluntarily and check in, as well as share them on social media, achieving secondary or even multiple transmissions, amplifying brand value. From advertising exposure in subway stations to direct consumption in commercial areas after exiting, it forms a natural 'advertising-to-consumption' loop, especially suitable for marketing activities that require immediate conversion.
The Screen Machine at Exit 6 is an S-class scarce asset, offering multiple advantages such as a top-tier commercial area traffic entrance, forced reach to high-net-worth individuals, audiovisual interaction, stable exposure, stable returns, and long-term value preservation. It is an excellent target for brands to penetrate high-end customers in the Nanjing West Road area and allocate assets, as well as a core must-have media to strengthen commercial influence, suitable for long-term holding and strategic planning.
Core commercial area subway screen CPM is lower than elevator ads and outdoor billboards, with higher long-term ROI for extended campaigns. Its unique geographical location ensures that resource value continues to appreciate with the development of the commercial area. Exiting directly into high-end consumption scenarios creates an advertising-to-consumption loop that promotes immediate conversion. The surrounding store traffic increases by 15%-20%, with an advertiser repurchase rate of 89%, forming a 'subway exit-to-plaza' audiovisual matrix that amplifies communication effectiveness.
Screen Machine media resources do not refer to a single screen but are composed of a three-dimensional communication platform including core giant screens, dynamic raster screens, and digital matrices within passageways. Its advantage lies in combining immense brand volume with immersive interactive experiences, precisely reaching high-value audiences.
