- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Taiyuan | Type：airport | Frequency：0 |
| Address：Taiyuan Wusu Airport | Format：Light box | Duration：0 |
| Location：T2 Outdoor Lane | Min Qty：8 | Operating Time：0-24o'clock |
| Size：2.04×3.58 | Min Period：year |
The light boxes are located on the drop-off lane of the arrival outer approach bridge on the 1st floor of Terminal 2, serving as a mandatory speed-reducing passage for all pick-up vehicles before leaving the terminal. The average traffic speed is less than 20 km/h, giving drivers and passengers ample time to view the advertisements. The area features an unobstructed view free of distractions. The large-size light boxes span across the lane, achieving 100% coverage of all pick-up vehicles and creating an immersive communication scenario where "advertisements come into sight upon arrival and cannot be missed during slow travel".
Sets of light boxes are neatly arranged at prominent positions on the outer airport lanes. As vehicles pass by, the advertising influence keeps spreading. Passengers can easily view the advertisements on the light boxes while entering and exiting the airport. This medium can precisely target key travel scenarios of passengers, ensuring brand information reaches target audiences frequently and comprehensively and generating broader exposure opportunities for brands.
More than 4,000 pick-up vehicles pass through each day, and the figure can reach 6,500 vehicles per day during peak periods including holidays and summer travel seasons. The annual cumulative exposure volume exceeds 1.5 million vehicle trips. Near the terminal building on airport roads, vehicles often travel at low speeds or come to a halt due to speed reduction, queuing or traffic lights. Such traffic conditions greatly extend audiences’ viewing duration, with an average viewing time of 23 seconds, far longer than the 8 seconds for conventional outdoor advertisements, offering a longer exposure window for brands.
The drop-off lane adopts a stop-and-go traffic mode. Vehicles move slowly with brief stops, providing drivers, passengers and alighting travelers ample time to fully view the advertising visuals. This completely overcomes the communication drawback of fleeting advertisements on urban express roads. Situated in an open outdoor space free from wall and pillar obstructions, the media features double-sided display with comprehensive viewing angles and balanced visibility from both near and far. The visuals are presented neatly and majestically with extremely high recognizability.
The media faces the line of sight of both vehicle and pedestrian traffic. Backlit light boxes enable round-the-clock communication: visuals are clearly visible under natural light in the daytime, while lighting greatly enhances visual recognizability at night. This outdoor lane media reaches both occupants inside vehicles and pedestrians who have alighted, achieving dual exposure to people inside and outside vehicles. It is ideal for brand image promotion for automobiles, high-end real estate, liquor and financial brands, serving as a premium fixed outdoor medium for brands entering the Shanxi market to capture audiences’ first impressions upon arriving at the airport.
With the stop-and-go rule in place, vehicles keep moving slowly in the lane, allowing drivers and passengers sufficient time to fully view the advertisements. The surrounding environment is tidy with few scattered advertising spots nearby, making this media a centralized visual focal point in the area. There are no cluttered competing advertisements diverting audience attention. The light boxes are aligned parallel to the moving line of sight of vehicles and pedestrians, delivering a favorable viewing angle and balanced visual effect from near and far. This facilitates the complete delivery of brand logos and promotional themes, and is conducive to showcasing high-end brand images.
