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- Media Map
| Area：Taiyuan | Type：airport | Frequency：0 |
| Address：Taiyuan Wusu Airport | Format：Light box | Duration：0 |
| Location：Above the information island after T2 security check | Min Qty：1 | Operating Time：0-24o'clock |
| Size：16.98×3.52 | Min Period：year |
Located directly above the information service island in the departure waiting hall after security screening at Terminal 2, this spot is a prime core hub post-security location. Every passenger entering the waiting hall after security checks will see this light box at first sight. It serves as an unavoidable visual entry point after security screening with no passenger flow diversion or blind visual zones, covering 100% of departing passengers. Boasting a large exposure base and extremely high reach efficiency, it ranks among the media locations with the widest audience coverage within the terminal building.
Positioned on the wall directly above the information island in the waiting lounge, this area gathers passengers waiting for flights, taking rest and checking flight information. The average stay time per passenger exceeds 30 minutes, enabling compulsory exposure. It delivers 100% unavoidable visual coverage, reaching more than 15,000 passengers every day with an average viewing frequency of no less than 3 times per person. Passengers make eye contact with this media display as soon as they look up, offering prominent compulsory viewing effects.
The enclosed space creates minimal distractions. Passengers are in a relaxed state nearing the end of their journey, leading to high information receptivity and memorability. The 6-meter floor-to-ceiling oversized banner vertically occupies the entire wall, generating a strong spatial impact and acting as a visual landmark. Passengers spend extended time gazing at the display while waiting, bringing excellent results for in-depth information implantation. It achieves 100% coverage of all domestic arriving passenger flows.
The horizontally extended light boxes are arranged along the visual central axis of the lobby, enabling the visuals to be spotted from afar. Free from obstructions such as walls, columns and signboards around them, they feature a wide horizontal viewing range. Passengers can clearly view the advertisement content whether they are walking, stopping to wait or making inquiries. The light boxes deliver delicate and uniform image quality, generating strong visual impact under natural daylight during the day and indoor lighting at night, and create better visual memory effects than conventional wall-mounted light boxes.
The information island below serves as the core service hub of the departure lobby. It is a high-frequency stop where passengers check flight updates, confirm boarding gates and enquire about travel services. Unlike brief exposure at regular thoroughfares where people pass by quickly, this location leverages passengers’ voluntary stops to achieve long-term and repeated exposure of brand messages. While waiting for flights, passengers are in a relaxed mood and more receptive to advertisements, which effectively improves brand communication conversion and product recommendation outcomes.
As one of the large-screen light box media assets inside the security checkpoint of Taiyuan Wusu International Airport Terminal 2, this location boasts the largest passenger flow, most central position and most stable scenario. Unlike media at remote waiting areas and marginal passages with scattered foot traffic, it exclusively captures core passenger flow at the heart of the departure lobby. Supported by steady all-day airport passenger volumes, it delivers continuous, massive and targeted brand exposure. Combining high-volume audience reach with premium brand image building, it stands out as a prime indoor media location at Taiyuan Airport.
