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- Specs
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- Media Map
| Area：Taiyuan | Type：airport | Frequency：0 |
| Address：Taiyuan Wusu Airport | Format：Light box | Duration：0 |
| Location：China Eastern VIP Entrance, T2 Terminal | Min Qty：1 | Operating Time：0-24o'clock |
| Size：13.51×1.57 | Min Period：year |
Located on the only access route leading to China Eastern Airlines V1/V2 Lounges after security check, passengers are generally in a mentally relaxed state transitioning from public areas to private spaces before entering the VIP lounges. This delivers 100% mandatory exposure with no detours or alternative routes. The average dwell time reaches 30 seconds to over 1 minute, far longer than the fleeting glance in ordinary passageways. It ensures brand messaging free from competition and distractions, serving as the sole visual focal point.
Positioned right beside the entrance of China Eastern Airlines VIP Lounge, this lightbox can reach all regular passengers waiting for flights in the terminal as well as premium passengers of China Eastern Airlines. It acts as an ideal platform to expand mid-to-high-end customer groups and elevate brand image. The lightbox covers the entire wall outside the lounge with no competing media of the same type nearby. Its 13.5-meter display surface delivers excellent visual stretchability, and the highly prominent location means passengers passing by can easily be attracted by vibrant visuals.
Passengers entering the lounge view the lightbox visuals up close along a concentrated flow path without diverging corridors. Covering the full exterior wall of the lounge with no equivalent competing media around, this exclusive display environment eliminates other visual distractions. Boasting a highly noticeable location, it allows passengers ample time to view the advertisement content, maximizing audience attention and delivering higher-quality passenger traffic.
Located along the main thoroughfare after security check and directly facing the entrances to China Eastern Airlines' self-operated V1 and V2 lounges, this is a scarce high-end static advertising medium within the restricted area. The site sits on the mandatory route leading to the China Eastern Airlines lounge. All premium cabin passengers, China Eastern Airlines Platinum, Gold and Silver Card members, as well as SkyTeam Elite passengers planning to access the lounge will inevitably face the light box advertisement during their transit with no diverging pedestrian flows.
As a key transit spot exclusively used by high-end business travelers in the core departure waiting area of Terminal 2, it features a dedicated scenario, high-quality passenger flow and striking visual effects. After clearing security, passengers wait for flights and take breaks at leisure with sufficient dwell time and focused attention. Compared with locations where passengers pass by in a hurry, this spot greatly improves audience acceptance of advertising information and brand recall, enabling efficient and precise audience engagement. It serves as a prominent visual focal point within the high-end business environment of the departure lounge, delivering outstanding recognizability for brand exposure.
The investment value of the light box at the entrance of China Eastern Airlines VIP Lounge in Terminal 2 is embodied in four core competitive advantages: precise reach to high-end audiences, brand exclusivity, high brand recall and scenario immersion. Boasting a prime location, the brand can launch integrated online and offline marketing campaigns in conjunction with the lounge scenario. It can build a closed-loop communication system combining offline tasting events, member invitations and other activities. It constitutes a rare media resource for communicating brand value to high-net-worth travelers.
