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- Specs
- Advantages
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- Media Map
| Area：Nanchang | Type：airport | Frequency：0 |
| Address：Nanchang Changbei International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Second Floor Departure Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：1.95m×7.8m=15.21㎡ | Min Period：year |
Located in the core waiting area after passengers pass security, this is an essential and long-stay area before boarding. It provides 100% coverage of departing domestic passengers with no interference, long visual distance, and very high reach. The waiting area has minimal distractions and a quiet atmosphere, with passengers spending ample time there. Repeated exposure to advertising visuals and longer effective exposure time significantly enhance brand recall and deliver outstanding display effects.
As the core passenger flow area after security in T2 domestic departures, this zone is a mandatory passage for all domestic departing passengers. Passengers generally stay for 30–90 minutes and are in a relaxed waiting state, with attention levels much higher than in commercial districts or typical outdoor fragmented scenarios. Lightboxes are evenly distributed along both sides of main passageways, near boarding gates, in rest areas, and at core commercial locations, without visual obstruction or interference from other media, achieving 100% forced exposure. This allows brand messages to be fully received and deeply remembered by travelers, completely solving the issue of low reach and high interference common with ordinary media.
The annual passenger throughput of the airport continues to rise, exceeding 10 million, with strong certainty of traffic growth. Advertising exposure scales with passenger flow, and in the 15–30 minute average stay after security, in a closed, interference-free environment, high-frequency forced exposure achieves higher conversion rates per exposure.
The waiting environment is quiet and minimally distracting. Advertising visuals are repeatedly exposed, with longer effective exposure time, strong repetitive recall, and memory retention. Large lightboxes with evenly distributed internal lighting are clear and bright, delivering strong visual impact in the departure hall, high-end quality feel, and strong brand recognition.
The number of lightboxes in the T2 second-floor departure hall is limited, their locations are fixed, and resources in the core area are scarce. There is no intensive competition from similar media, allowing for exclusive regional dissemination that avoids interference from competitors. Brand messaging is conveyed more purely and focused, enabling high-frequency and long-duration brand exposure. It is suitable for various mid-to-high-end brands for image display and market communication, providing both exposure value and brand endorsement effect.
The second-floor departure hall is the only main passage for domestic passengers to reach the boarding gate after security check, with no alternative routes. The lightboxes here, with their core characteristics of scene monopoly, excellent quality, and premium audience, have become the preferred outdoor media for brands to reach mid-to-high-end audiences and convey core values. Its unique advantages run through the entire communication process, offering exposure, influence, and conversion potential.
All domestic departing passengers must pass through this area, resulting in mandatory visual contact without detours or avoidance. The daily exposure exceeds 30,000 people, achieving high-frequency and high-coverage brand reach. As a static visual focal point, in an environment free of other advertisements, it allows for exclusive brand exposure, effectively enhancing information retention. This serves as an ideal setting for high-end brands to shape their image and increase recognition.
Relying on the undisturbed enclosed environment after the security checkpoint in the terminal, each domestic departing passenger is precisely covered, naturally receiving the information conveyed by the lightboxes, achieving a dual enhancement of communication effect and brand value.
