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- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：T2 Baggage Claim Hall Exit | Min Qty：2 | Operating Time：0-24o'clock |
| Size：2.6m×9m=23.4㎡ | Min Period：year |
Located at the T2 domestic arrivals baggage claim hall → the only exit route, all domestic arriving passengers must pass through after collecting their luggage and cannot bypass it. Exposure coverage is 100%, acting as the last visual interception point on the arrivals level. The lightbox faces the exit passage directly, installed above the exit on both sides. Passengers see it when they look up; it is visible at eye level with no pillar blocking, and the visuals are fully presented for mandatory viewing with no blind spots.
Passengers spend a long time waiting for their luggage and are relaxed, with minimal advertising interference, making their attention highly focused. Information reception is thorough, and brand recall and communication conversion rates are much higher than regular outdoor media, effectively enhancing marketing ROI. Acceptance of advertising information is high, and effective viewing time far exceeds ordinary locations. The visual impact is strong, suitable for brand image display and effectively enhancing brand quality and credibility.
Passengers wait for their luggage for an average of 10–20 minutes, stay during exit verification and to meet others, with ample effective viewing time, far higher than airport fast-track media. While waiting for luggage and staying at the exit, there is sufficient effective exposure time, deeply embedding brand information and significantly improving recall. There are few advertising points in the baggage claim hall exit area, with no cluttered information, and the lightbox serves as the core visual media holding sole visual focus.
Passengers naturally stop for 3–8 minutes while collecting luggage or waiting for companions. The lightbox is at eye level, allowing close-up viewing for strong memory retention with minimal interference. All arriving passengers must pass through and see it, with no bypass. Daily coverage exceeds 60,000 passengers, and in the enclosed space the advertising reach rate is approximately 95%.
The baggage claim hall exit is the last critical point for passengers during their stay at the airport. Passengers tend to spend some time here, with relatively focused attention, providing brands with a valuable window for in-depth communication. With its wide display and high-brightness backlighting technology, it can instantly capture passengers' attention, achieving nearly 100% mandatory reach and accurately targeting this high-quality audience.
This lightbox, with its five core advantages—100% guaranteed high-value traffic, large-scale exclusive low-interference display, long-duration in-depth exposure, high conversion scenarios at the exit, and stable value throughout the day—has become one of the most cost-effective and high-return core media on the arrival level of Guiyang Airport. It is the preferred placement for brands to target high-end groups, increase market share, and achieve long-term stable growth.
The area covers over 60,000 passengers daily, with peak periods exceeding 80,000 passengers per day, providing solid traffic support for stable exposure of airport lightboxes. As one of the airport's core operational areas, the lightbox at the baggage claim hall exit occupies a prime position along the passenger arrival route, becoming a key carrier for brands to connect with high-value audiences and convey core messages.
With its unique location advantage, stable passenger flow, and precise scene adaptation, it has become the preferred resource for brand placements. At the same time, the core exit location is scarce and non-replicable, allowing long-term placements to create exclusive advantages and seize passengers' first visual memory upon arriving in Guiyang, establishing a dedicated brand communication platform.
