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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：The intersection of Tianfu Avenue and Huafu Avenue | Format：led | Duration：15s |
| Location：Lanrun Real Estate Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：19.18m（宽)*10.72m（⾼）=205.6㎡ | Min Period：week |
Located at the prime intersection of Tianfu Avenue and Huafu Avenue, this landmark complex serves as the core commercial hub of Tianfu New Area. It is adjacent to the downtown CBD office clusters and high-end communities in the southern city, with dozens of bus routes converging nearby to form a dense transportation network. The LED screen can simultaneously cover the massive traffic flow on Tianfu Avenue, subway transfer passengers, and commuting crowds on public transport, achieving 'all-time, wide-coverage' exposure, making it particularly suitable for brands to build a city-level image and expand their overall influence.
Situated above Exit A of Huafu Avenue Station on Metro Line 1, at a traffic light intersection with overlapping crossroad scenarios, the long dwell time of vehicles and pedestrians results in extremely high exposure efficiency. The Line 18 transfer station connects to the city center, and the enormous transfer passenger flow makes this location a convergence point for both pedestrian and vehicular traffic. The triple overlap of crossroad, metro station, and commercial area ensures that the audience has long dwell times, concentrated attention, and significantly improved advertisement recall and conversion rates.
As a media location at a traffic light on a main road, the length of time vehicles and pedestrians dwell here is significantly higher than on ordinary roads, effectively enhancing the reach and memorability of advertising information. Leveraging the project's strong location and passenger flow foundation, the LED screen's audience coverage has high commercial value. Serving as a major north-south traffic artery in Chengdu, the daily vehicle volume is substantial, forming a 'vehicle flow, subway passenger flow, and commercial area consumer flow' triple coverage. The core audience mainly consists of highly educated, high-income individuals with strong consumer willingness.
Tianfu Avenue is one of the busiest north-south main roads in Chengdu, the large screen of Lanrun Plaza is facing the multi-lane traffic flow, when vehicles pass through this section, especially when encountering traffic lights or congestion, the eyes of drivers and passengers will be forcibly attracted by the huge screen The advertising arrival rate is extremely high and memorable, and the flow of people, consumption power and attention in the area continues to rise
The large screen is not an isolated advertising space, but is deeply bound to the commercial activities, membership system, and offline scenes of the complex, and the brand placement can link store promotions, theme exhibitions, press conferences and other activities in the shopping mall to achieve a full-link marketing closed loop of "outdoor drainage - on-site experience - conversion transactions", so that the value of LED can be exposed from simple exposure, and it is also a high-quality carrier for brands to seize the emerging high-net-worth customer groups in the south of the city
The core of investment value lies in the long-term value-added of the core location in the south of the city, the high conversion of high-net-worth people, ultra-high cost performance and flexible delivery, the strong endorsement of brand image, and the linkage scene marketing, and the advertising exposure has its own city-level topics and communication power, which is suitable for new product launches, brand upgrades, and large-scale event momentum, and is 76% ahead of the audience acceptance of subway and building audiences in terms of attractiveness, memorability and visual impact
Tianfu New Area Gateway Metro Cover Intersection Ultra-clear large screen Three high crowds Cost-effective Flexible delivery Long-term value-added is the preferred outdoor investment target for brands to deeply cultivate the south of Chengdu and achieve the integration of quality and efficiency
