- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chongqing | Type：airport | Frequency：120 |
| Address：Chongqing Jiangbei International Airport | Format：led | Duration：10s |
| Location：T3 Baggage Hall Baggage Claim | Min Qty：4 | |
| Size：1.8m×2.9m×2面=10.44㎡ | Min Period：4weeks |
The LED screens located above the carousel or directly opposite it are in the passengers' core line of sight, naturally compelling them to look. They have an extremely high ad completion rate. While waiting, passengers are relatively bored and more receptive to surrounding information, making the penetration of advertising far higher than in quickly passed corridors, enhancing brand favorability.
The route from luggage claim to the exit covers all arriving passengers with no blind spots. In international zones, it fully reaches high-end international business travelers. After collecting their luggage, passengers are in a relaxed state and highly attentive to exit information. The large screens are sizable and colorful, standing out in the baggage hall environment, and are even more effective at close range, helping brands build a high-quality image.
The luggage exit is a mandatory checkpoint for all arriving passengers. Waiting to collect luggage is a fixed and active behavior, with no distracting information vying for attention. This creates a clean and efficient environment for LED advertising, allowing brand messages to reach core audiences unobstructed. The large screens offer high-definition visuals, accurate color reproduction, and dynamic displays with strong visual impact, breaking the limitations of traditional static advertising and allowing brand image and core messages to quickly capture passengers' attention.
The luggage exit also ensures 100% reach to all passengers, with the average waiting time for luggage collection around 12.7 minutes, far exceeding the exposure time of ordinary corridor media. This provides ample time for information transmission, addressing the key pain point of traditional ads being fleeting and poorly remembered.
As the only large-scale LED media in the exit area, with no competing products, brands can exclusively enjoy the traffic benefits in this scenario, achieving concentrated bursts of exposure. The baggage claim hall has a simple environment, and passengers cannot ignore the advertising information as they are not dependent on their phones, effectively addressing the traditional advertising pain point of 'being unseen.' It can be combined with baggage carousel LEDs, arrival corridor lightboxes, and screen machines to form a media matrix, achieving brand exposure throughout the entire process of ‘waiting for luggage → picking up luggage → leaving the baggage hall.’
With five core advantages—prime location, mandatory contact, high-end audience, visual impact, and scenario empowerment—it becomes an efficient communication medium for brands entering the Southwest market and reaching high-net-worth individuals. It represents a high-value spot within the airport media matrix and serves as an effective platform for increasing brand awareness, shaping a premium image, and driving conversions.
LEDs precisely target a brand's core audience, ensuring that communication resources are not wasted and achieving the dual value of 'precise reach and efficient conversion.' High-quality visual experiences not only better showcase brand creative content but also help enhance a brand's premium image. The high exposure efficiency to the targeted audience allows marketing costs to achieve maximum value.
Thanks to the scenario's uniqueness and precise communication effectiveness, it has become a core premium spot in airport advertising. Unlike other airport media, its core strengths focus on the three dimensions of scenario, audience, and effectiveness, aligning with the passenger travel experience while maximizing the commercial value of LED advertising.
