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| Area：Changchun | Type：airport | Frequency：0 |
| Address：Changchun Longjia Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Arrivals Baggage Claim | Min Qty：2 | |
| Size：3.598m×9.593m=34.52㎡ | Min Period：year |
Located in the core baggage claim area on the first floor of the terminal, adjacent to the baggage carousel and exit passages, this lightbox media serves as the first visual contact point for passengers arriving in Changchun. The lightbox consists of two oversized wall lightboxes, featuring evenly soft brightness and high color fidelity, making them stand out even in the bright and open environment of the baggage hall, providing both visual impact and viewing comfort.
As an area that all domestic arriving passengers must pass through, the baggage hall lightboxes face every domestic flight passenger arriving in Changchun. With an average dwell time of 15-30 minutes, they naturally create a "must-see" scenario, effectively addressing the common issue of low reach in traditional advertising. Whether for business travel, family trips, or visiting friends and relatives, passengers naturally pay attention to the lightbox displays while waiting for their luggage, achieving high-frequency and in-depth exposure to advertising messages.
Lightbox advertising can integrate with other airport media to form a full "departure-to-arrival" communication loop, reinforcing brand recall. With its prime location, oversized format, targeted audience, and stable effectiveness, it becomes a premium media choice for brands entering the Northeast market and enhancing regional influence, providing advertisers with an efficient communication bridge between Changchun and the rest of the country.
The lightboxes are typically arranged around the baggage carousel, creating a 360-degree visual enclosure. This allows them to stand out in the otherwise monotonous baggage claim environment, becoming the absolute visual focal point and significantly enhancing brand memory depth and recognition.
As the first visual touchpoint for travelers arriving in Changchun, this display immediately establishes a connection between the brand and the city, with memory retention far surpassing conventional media. Its five core investment values—100% passenger coverage, high-net-worth audience, strong scene conversion, low CPM, and authoritative brand endorsement—make it suitable for both long-term brand building and short-term marketing, offering a cost-effective media choice for entering the market.
The luggage claim area has a strong association with the themes of 'arrival, returning home, and travel consumption,' allowing advertising content to accurately match travelers' immediate needs. When travelers capture and share the display in the baggage hall on social media, it can create viral secondary exposure, generating additional traffic and buzz for the brand and further amplifying its communication value.
With 100% passenger coverage, precise reach to high-net-worth audiences, strong scene-driven marketing effectiveness, and low-cost, high-return advantages, these displays provide advertisers with stable, efficient, and quantifiable returns, serving as a golden bridge to connect brands with Northeast China's premium consumer market. This creates 'secondary memory,' increasing brand awareness by more than 40%.
In the baggage hall, media formats are relatively simple, with minimal information interference, giving advertisements strong exclusivity and effectively enhancing message reception. This can be combined with T2 domestic arrivals LED screens and lightboxes at the pick-up area to form a full-path 'baggage hall – exit – pick-up area' communication, boosting overall brand exposure.
