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- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T1 first floor arrival corridor west side | Min Qty：1 | |
| Size：5.54m×3.09m | Min Period：year |
Located on the west side of the domestic arrivals corridor on the 1st floor of Terminal 1 at Haikou Meilan International Airport, this area is along the core route that passengers must take after collecting their luggage to exit the terminal. It is adjacent to the main passage of the arrivals corridor and forms a symmetrical layout with the lightbox on the east side, together creating a visual media matrix that covers the entire area and reaches all peak passenger flow periods throughout the day.
As the main westward exit route for domestic arriving passengers, this area sees a daily average of 30,000 to 50,000 passengers, far exceeding the contact duration typical for ordinary outdoor media. The west corridor has relatively smoother foot traffic, making the advertising messages more fully transmitted and more memorable, ensuring that the ad visuals are clearly visible within the optimal viewing distance of 3-5 meters without visual fatigue, thereby enhancing the efficiency of message delivery.
The lightboxes in this area use high-brightness backlit technology, with vivid colors and high transparency. Combined with professional lighting design, they ensure strong visual impact under varying light conditions. Media formats include double-sided lightboxes along the main passage, wall lightboxes, and other types, accommodating different brand display needs to create an immersive brand exhibition corridor that significantly increases ad retention.
Leveraging a stable and large passenger flow along with the exclusive location advantage of the west corridor, this area serves as a high-quality media resource for brands to achieve precise communication and efficient conversion in the Hainan region. It supports high-definition display and allows custom creative design according to brand requirements, further enhancing advertising effectiveness.
Located on the west side of the arrival corridor, it creates an exclusive visual touchpoint for travelers choosing to exit through the west passage. Together with the east-side lightbox, it achieves full coverage of arriving passenger flows without blind spots while avoiding direct competition with the east-side brands, creating a differentiated communication space that covers core audiences such as business elites, leisure tourists, and high-end families.
This lightbox offers five core advantages: exclusive mandatory reach on the west side, double-sided display for double exposure, low interference with high memory retention, precise targeting of high-net-worth audiences, and flexible combination for multi-dimensional communication. Coupled with the endorsement of the Free Trade Port gateway scene and immediate in-situ conversion points, it becomes a golden media resource for Hainan regional and national brands to accurately reach high-end travelers arriving in Hainan.
Travelers stay in the arrival corridor for an average of 3–5 minutes, far exceeding the usual exposure time of regular outdoor media. The flow in the west corridor is relatively moderate, allowing the advertising message to be more effectively conveyed, increasing memory retention by 50%, creating a unique visual memory point, and becoming a cultural experience element in travelers' journeys that enhances brand emotional connection.
With its prime location coverage, high-focus environment, strong visual impact, and matching of quality audiences, it serves as an efficient communication medium for brands at the gateway of Hainan Free Trade Port. It covers travelers' first points of contact from the airport to the city, providing brands with city-entry-level exposure. The advertising content is more likely to generate positive feelings and resonance, ensuring that the content is fully read and understood.
