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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：Lane 658, Guangfulin Road, Songjiang District | Format：led | Duration：15s |
| Location：Songjiang Wanda Plaza atrium | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
Located in the International Ecological Business Zone of Songjiang New Town, close to Metro Line 9 and the university town, radiating Songjiang Industrial Park, Sheshan Tourist Resort and more than 20 large communities around it, Songjiang District has a permanent population of more than 1.7 million, the foreign population accounts for nearly 60%, the average daily passenger flow is stable at more than 50,000 people, and the night economy is active
The LED media system of Songjiang Wanda Plaza is not only an information dissemination tool, but also a digital infrastructure that connects brands, consumers and urban culture, transforming technology into commercial value through architectural aesthetics, scene innovation and data driven, and providing a digital transformation model for regional commercial complexes in the Yangtze River Delta
Located in the Songjiang New Town International Ecological Business District, close to Songjiang University Town Station of Metro Line 9, covering Songjiang University Town, Sheshan Tourist Area and other passenger flows, the average daily flow of people is stable, the shopping mall covers shopping, catering, entertainment and other formats, and the LED screen can be combined with activities to enhance the interactive experience
Songjiang Wanda Plaza is located in the Songjiang Business District of Songjiang New Town, close to Songjiang University Town, surrounded by Sheshan National Forest Park, Shanghai Happy Valley and other tourist attractions, with a huge business and tourist base
At the same time, the project is adjacent to Xujiahui business district in the east, Songjiang University Town in the west, Xiwai Chinese School of Shanghai Foreign Chinese University in the south, and Dahongqiao business district in the north
Songjiang Wanda Plaza is located in the core area of Songjiang New Town, close to the subway entrance of Line 9 University Town, surrounded by Songjiang University Town, Sheshan National Forest Park, etc., with a huge flow of people
The LED display in the mall is located in the core location such as the atrium, such as the small atrium of Gate 2, which is a must-pass place for customers, with a large average daily traffic and can ensure that advertising information is exposed frequently
In the environment with more complex lighting in the shopping mall, it can also ensure that the picture is clear and the colors are bright, and it will not be deformed from all angles, which can bring a strong visual impact to customers, attract their attention, and make the advertising content more prominent
As a landmark of the city's high-end business district, Wanda Plaza can attract different types of consumer groups, including car owners, white-collar workers, etc., shopping malls can understand customers' consumption preferences and behavioral habits through big data analysis and other means, so as to help advertisers more accurately target audiences, achieve precision marketing, and improve the effectiveness and return on investment of advertising
Songjiang Wanda Plaza is located in the core business district of Songjiang New Town, close to the University Town Station of Metro Line 9, covering Songjiang University Town, Sheshan National Tourist Resort and a number of high-end residential areas within 3 kilometers, forming a cross-coverage of the four main consumer groups of students, families, tourists and white-collar workers
For advertisers, its CPM cost is lower than that of Shanghai's core business district, and it can achieve efficient conversion through dynamic display, scene adaptation and technological innovation. For long-term investors, regional population imports, technological upgrades and policy support will continue to drive up media premiums
