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Area:Beijing | Type:Metro | Frequency:0 |
Address:The south wall of the subway Chaoyangmen station hall | Format:Light box | Duration:/ |
Location:The south wall of the subway Chaoyangmen station hall | Min Qty:3 | |
Size:/ | Min Period:4week |
The light box on the south wall of Chaoyangmen station hall takes the monopoly of passenger flow in the CBD hub, the precise reach of high-net-worth individuals, and the malleability of dynamic media as its core competitiveness, which is especially suitable for financial, luxury and technology brands to seize the minds of business customers. It is recommended to lock in the evening peak hours and optimize the ROI in combination with policy subsidies
Located at the transfer hub of Line 2 and Line 6, seamlessly connecting the core area of Chaowai CBD and the embassy area, business elites and employees of foreign companies account for up to 40%, accurately reaching people with high spending power
The light box is laid out in the entrance and exit halls, with an average contact time of 8-12 seconds for passengers, and a complete reading rate of 85%
Built-in fluorescent tube lighting system, timing switch to ensure 24-hour stable brightness; The modular design supports quick repair within 2 hours to ensure delivery continuity
At the same time, the application for cultural subsidies and equipment renewal will refer to the new energy bus subsidy policy, and the comprehensive cost reduction can reach 20%.
CBD Gold Hub (500,000 visitors) × Mandatory reach (85% reading rate) × Dynamic and static media integration = high-end brands seize the high ground
Locking the evening peak business hours, combined with LED dynamic upgrades and policy subsidies, it is expected that the return on investment cycle will be compressed to 6-8 months
The south wall light box of Chaoyangmen monopolizes the passenger flow with CBD, the lowest CPM dynamic media malleability in Beijing, builds an investment moat, cooperates with policy dividends and empirical transformation models, and is a golden leveraged asset for high-end brands to tackle the Beijing market. It is recommended to give priority to the combination strategy of "static brand image and dynamic promotional information" to minimize the return period
Dynamic empowerment: Add LED screens to roll promotional information to adapt to the timeliness needs of e-commerce/finance