LED on the Pedestrian Overpass of Wandao Starlight Plaza, Qujing, Yunnan

Spanning the busy urban road with heavy traffic, it is impossible for pedestrians and passing vehicles to avoid seeing it, delivering compelling forced‑reach advertising impact. Its two‑sided screens can simultaneously cover two‑way vehicle traffic and pedestrian flows on both sides of the overpass, achieving double exposure at a single location. As a must‑pass route for local residents and market‑going visitors, it captures longer audience dwell time, yielding far‑superior memory retention of ad content compared with conventional roadside billboard advertisements.
Featuring a dual‑sided full‑color LED structure for the overpass, it enables independent content display for both east‑west road directions. Identical materials can be played, or differentiated content can be output for each side. It supports diverse content formats including dynamic videos, images and interactive special effects. Ad content can be updated conveniently. Large‑size dynamic visuals boast vivid colors, offering outstanding visibility against nighttime plaza lighting and enabling it to stand out rapidly from the surrounding environment.
Facing two‑way traffic along Cuifeng East Road, the elevated overpass provides unobstructed views free of blockage from trees, barriers or buildings, delivering clear visibility across the full 10‑200‑meter range. Waiting periods at traffic lights during congestion create extended passive viewing scenarios, with far‑longer audience gaze duration than small‑sized light boxes in ordinary communities. Large‑format dynamic outdoor visuals generate strong visual impact, allowing passing motorists and out‑and‑about families to fully receive advertising messages, and bringing markedly higher efficiency for brand recommendation and store‑foot‑traffic conversion.