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- Specs
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- Media Map
| Area：Yunnan | Type：Outdoors | Frequency：240 |
| Address：No. 114, Cuifeng East Road, Qilin District | Format：led | Duration：15s |
| Location：Huibao Hotel | Min Qty：1 | Operating Time：7-22o'clock |
| Size：26m(W)×10m(H)=260㎡ | Min Period：month |
As a core outdoor media large‑screen on the city’s main road, each single screen boasts a large display area with no building obstructions and a long visible distance. Its advertising visuals can be clearly captured by vehicles coming from multiple directions, delivering strong visual impact. It fully covers three major traffic windows during daily peak hours: morning rush hour, mid‑day commutes and evening outings. The average daily vehicle flow stands at approximately 60,000 trips and average daily pedestrian flow around 80,000 person‑times. High‑frequency rotation ensures repeated brand recall, making it suitable for both brand image building and local promotions as well as event promotion.
Built on the high‑rise exterior wall of Huibao Hotel, this extra‑large 260‑square‑meter full screen delivers high‑definition display. Situated high on the building, it is free from obstructions by buildings or plants, offering long visible distance and wide viewing angles. This outdoor high‑definition LED screen ensures true‑to‑life colour rendering day and night: it resists strong sunlight in daytime and presents crisp, vivid images at night with remarkable dynamic picture quality. Advertising content can be clearly seen by people driving from afar or pedestrians, achieving compelling forced exposure and leaving deep‑seated impressions.
Its screen‑on hours are precisely scheduled for peak traffic periods including morning rush hour, mid‑day commutes and prime evening‑night time slots, fully covering citizens’ travel, leisure and consumption scenarios. With 15‑second high‑frequency rotation and an average daily playback frequency of 240 times, it continuously reaches target audiences and reinforces brand memory. Benefiting from large‑volume traffic and stable exposure frequency, it is immune to online traffic fluctuations, featuring outstanding communication stability and high cost‑effectiveness.
The media faces the city’s cross‑shaped main arterial road, fully covering two‑way vehicle and pedestrian flows along East Cuifeng Road and West Qilin Road, while accommodating circulating traffic from the Dahuqiao Park roundabout. Surrounding it are urban cultural‑tourism hot spots including Dahuqiao Park and Liaokuoshan Park, alongside Qujing No.2 People’s Hospital, well‑established commercial plazas, schools, large residential communities, banks and enterprises and institutions. There is a high concentration of local permanent residents, commuter traffic and tourist transiting crowds.
As a landmark outdoor large‑screen in western Qujing, this location boasts premium urban outlook and strong credibility. It can be deployed for high‑end brand image enhancement, new‑product launch promotion and chain‑brand store publicity. It also fits diverse scenarios such as urban public‑welfare campaigns, large‑scale event promotion and customer‑acquisition marketing for local merchants. Leveraging its core landmark status, it brings inherent urban traffic endorsement for brands, serving as a scarce high‑value, high‑exposure and highly‑adaptable core outdoor communication platform in downtown Qujing.
Endorsed by six major investment rationales — scarce core urban location, massive stable traffic, high‑spending quality audiences, diversified and balanced revenue, low‑operation‑cost long‑term returns, and internet‑celebrity communication premium — this large screen enjoys strong bargaining power in the regional advertising sector. It long dominates demands for high‑end digital outdoor advertising in the city centre. As a scarce premium digital outdoor asset, it delivers both steady short‑term returns and long‑term asset appreciation, featuring solid investment payoff and prominent market competitive moat.
