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- Specs
- Advantages
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- Media Map
| Area：Tianjin | Type：airport | Frequency：0 |
| Address：Tianjin Binhai Airport | Format：Film | Duration：0 |
| Location：T2 Outer Concourse Bridge | Min Qty：30 | |
| Size：/ | Min Period：year |
As a necessary route for passengers heading to remote gate boarding or waiting for shuttle buses, the exterior boarding bridge area covers a large number of departing passengers and accompanying individuals daily. Regardless of weather or time of day, the brand remains clearly visible, ensuring uninterrupted 24-hour exposure and significantly enhancing communication certainty. With a high daily passenger flow and a high proportion of business and international travelers, it is an ideal choice for achieving both quality brand exposure and emotional resonance.
The outdoor glass facade of the boarding bridges at Terminal 2 serves as a high-definition, transparent advertising medium. Its core value lies in the 100% guaranteed exposure along the boarding route, offering dual-perspective display, focusing on high-net-worth business travelers, and providing a clean, undisturbed environment. It is a key brand touchpoint in the Beijing-Tianjin-Hebei aviation hub, connecting the departure hall and aircraft cabin. It is visible both to passengers on the bridge and, from the apron/taxiway perspective, to onboard passengers and crew, achieving dual exposure on the ground and in the air.
Departing passengers focus on travel decision-making needs, while arriving passengers unlock local consumption potential, creating a communication feedback loop that meets bidirectional needs. Average transit time is 45 seconds to 2 minutes, during which passengers have low mobile phone engagement, meaning single-viewing attention spans are significantly higher than fragmented touchpoints. Immersive viewing inside the bridge and landmark-style display on the apron side form a three-dimensional communication matrix covering both ground and air.
With four core advantages—100% mandatory reach, dual-perspective exposure, precise coverage of high-net-worth business travelers, and low-cost long-term display—it creates an efficient communication scenario distinct from traditional airport media. It is particularly suitable for high-end brand image shaping, precise customer conversion, and deep regional market cultivation, leveraging its irreplaceable location, unique format, and rare scenario advantages to significantly enhance communication certainty.
The external jet bridge area is the only passage to remote boarding gates and shuttle bus waiting areas. All relevant departing passengers must pass through this area, creating a naturally enclosed high-reach scenario. This location faces the airport Welcome Avenue and Transportation Center and is also visible from a long distance by numerous vehicles and pedestrians, achieving dual coverage of close-up immersion and distant recognition.
As an outdoor enclosed passage, the external jet bridge benefits from natural light, making high-definition film colors more vivid and transparent. Compared to indoor lightboxes, it more easily attracts active attention, enabling immersive brand surround, reinforcing memory retention, and making it suitable for brand image campaigns and series creative content presentation to enhance the perception of a high-end brand image and scarce value.
The film provides high-value travelers with full-chain mandatory exposure and dual-perspective wide coverage. It is a rare media asset exclusively present on a single bridge, combining high-end endorsement, safety compliance, and efficient conversion. It is adaptable to brand image and scenario marketing needs, building full-chain brand touchpoints from terminal—jet bridge—airplane, enhancing advertising conversion and brand recognition efficiency, covering high-value travelers in both arrivals and departures, while offering spatial exposure and brand display value.
