Media Resources

The lightbox set is an advertising resource located at the core arrival scene of the South China airline hub, covering key passenger flow areas in Terminal 1, including domestic arrival corridors, baggage claim areas, and exits. In addition to providing high visual coverage, the lightboxes also play an important role in capturing travel emotions and stimulating consumer associations.

The departure corridor is the necessary passage for all domestic departing passengers from check-in and security to the boarding gate. The flow of people is highly concentrated with no possibility of diversion. Lightboxes are installed in areas where passengers naturally look, ensuring 100% coverage of departing passenger traffic and creating unavoidable exposure.

This lightbox set, located in the departure mezzanine area between the 2nd and 3rd floors of Terminal 1, is a necessary passage for passengers entering the terminal from ground transportation on their way to the check-in hall, security area, and boarding corridors. Whether arriving by car, subway, or bus, nearly 100% of passengers pass through this area, forming a natural traffic funnel.

The T1 check-in hall is the central area that all domestic departing passengers must pass through. Passengers complete key processes such as check-in, luggage drop-off, and security waiting here. With long dwell times and booths located along the main traffic flow, it ensures comprehensive, round-the-clock, and high-frequency visual coverage of passengers entering and leaving the terminal.

The T1 departure main building pillar lightbox occupies a central position in the departure process of the terminal. It is a crucial visual touchpoint for passengers before check-in, waiting, and security, serving as the first impression window for the brand with high-net-worth travelers and forming a multi-point, comprehensive coverage communication network.

As one of the most impactful outdoor advertising mediums at ground level, this billboard, with its large freestanding structure, wide unobstructed display surface, and all-weather high-brightness presentation capability, has become a key platform for brands to capture the first glance at prominent entrances.

The sky bridge area, located at the intersection of the main concourse in the terminal, serves as an important three-dimensional passage connecting departure, arrival, transfer, and commercial zones. The display media leverage the unique spatial height and transparent view of the bridge to create a multi-directional communication interface covering various flows of people.

Located at the main transit node for passengers heading to the subway, taxis, ride-hailing services, and parking lots after arrival, it serves as a crucial visual interface connecting air travel with ground transportation. This area has concentrated pedestrian flows and an orderly traffic rhythm, providing a stable and efficient exposure environment for lightbox media.