- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：bulletin board | Duration：0 |
| Location：T2 Cross-Regional Concourse Bridge | Min Qty：130 | |
| Size：3.11m×1.39m | Min Period：year |
The boarding bridge connects multiple functional areas and serves as the aerial passage that passengers must go through before boarding or during transfers. The billboards are positioned overhead, allowing them to cover passengers walking on the bridge as well as the flow of people in the main corridor below, achieving dual-level, multi-directional exposure. This greatly improves reach efficiency compared to single-level placements. The area is far from commercial bustle, providing a quiet and orderly environment that creates a high-quality, focused display space for brands.
As one of the rare three-dimensional media points within Terminal 2, the bridge billboards strategically utilize height, immersive pathways, and a low-interference environment to build a unique connection between space, people, and information. They serve as an excellent medium for premium brands to convey their value propositions within a five-star airport setting.
The inner side of the bridge is the only passage for all departing passengers to board and arriving passengers to disembark, ensuring no traffic is missed. It covers a high-net-worth passenger base with an annual throughput of over 25 million in Terminal 2. Passengers typically spend about 60 seconds on the bridge, significantly longer than the usual exposure time for airport media, providing ample time to convey advertising messages.
The bridge space is relatively enclosed with no interference from other forms of advertising, making the billboards the main visual focus for passengers on the move. Effective exposure rates reach 100%, simultaneously reaching both domestic and international passengers, with international travelers accounting for about 15%. This helps brands achieve domestic market penetration and expand their international influence.
As a key touchpoint for passengers during boarding and arrivals, with features such as high coverage, long dwell time, and strong visual impact, it has become a premium medium for brands to reach high-net-worth airline passengers. Serving as the core connecting media of the four-gate corridor structure in the central terminal, it covers passenger flows across all four corridors, forming a comprehensive communication network.
As one of the rare multi-dimensional media locations inside the terminal, the cross-regional boarding bridge billboards create a unique bridge connecting space, people, and information through strategic elevation, immersive flow, and a low-interference environment, becoming an excellent medium for premium brands to convey their value propositions in a five-star airport setting.
The core value of the billboards lies in the perfect combination of 100% airline passenger coverage, mandatory long-duration exposure, precise reach to high-net-worth individuals, and high cost-effectiveness. As the core media connecting the departure hall and aircraft, they not only bring immediate sales growth for brands but also expand brand influence through secondary exposure to high-net-worth airline passengers.
The core investment value of the billboards lies in the perfect combination of policy benefits, audience traffic support, precise targeting, and media scarcity. It is a premium option for brands to capture the aviation communication high ground in the Hainan Free Trade Port. The media enables full touchpoint communication along passenger arrival routes, enhancing brand recognition in travelers’ minds, improving conversion efficiency, and increasing memory retention by 40% compared to ordinary outdoor media.
