- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：Depart from Main Building at T1 | Min Qty：6 | |
| Size：1.68×3.39×4面 | Min Period：month |
The column-wrapped lightboxes are located around the T1 departure main terminal check-in islands and the main passage intersections. They are on the mandatory path for all domestic departing passengers to check in and proceed to security. Passengers typically stay in this area for 8–15 minutes, moving at a slow pace with open sightlines. The lightbox information achieves 100% forced exposure without diversion or rerouting. Featuring a four-sided encircling structure, a single column-wrapped lightbox can face multiple directions of foot traffic simultaneously.
Located in T1 Terminal, its core advantages are 360-degree omnidirectional display, full coverage of high-value passenger traffic, and strong visual impact, making it a rare medium for brands to showcase their image and carry out precise communication at Guangzhou's gateway airport. It meets the dual needs of high-end brand image building and core product promotion, with an independent location and no competition from other advertising media, ensuring the brand information becomes the visual focus for passengers and effectively improves ad recall.
As the last visual touchpoint before passenger security, it increases memory retention by 30%, covers 100% of check-in passengers, with an average dwell time of about 20 minutes. It is a core platform for brand messaging, covering bidirectional passenger traffic. Passengers walk slowly, allowing full reception of advertising information, and its strong visual impact improves ad recall by 25% compared to ordinary indoor lightboxes.
The T1 Terminal handles over 70 million passengers annually, with departing crowds mainly consisting of business travelers, mid-to-high-end tourists, and visitors. Thanks to its 360° full-angle exposure capability, passengers can naturally receive brand information no matter which direction they pass from, resulting in high-frequency, omnidirectional visual reach.
The column-wrapped lightbox leverages five major advantages: core traffic routes, three-dimensional exposure, high-quality audience, environmental integration, and scarce resources. It builds a high-end static media platform with both wide coverage and deep penetration capabilities, making it a strategic choice for brands to achieve efficient and elegant exposure in the flow hub of the Guangdong-Hong Kong-Macao Greater Bay Area. In the check-in hall, the number of column positions available for 360° display is limited. The lightbox content occupies the entire pillar exclusively, with no interference from other brand visuals, ensuring audience focus.
With core advantages including full coverage of key processes, precise reach to high-net-worth travelers, strong visual impact, and a low-interference communication environment, it has become a highly competitive advertising medium in the South China aviation hub. It provides brands with efficient, precise, and lasting communication effects, making it an ideal choice for building high-end brand image and market penetration.
Relying on its comprehensive advantages in location, display, traffic, flexibility, and operation, it provides brands with a high-exposure, high-conversion, and high-impact communication platform. Whether for short-term marketing campaigns or long-term brand building, this media effectively supports brand rapid development in the South China market and even nationwide, making it the preferred setup for advertisers deploying aviation media.
This medium offers a triple-benefit model of brand equity accumulation, immediate conversion, and long-term value enhancement, providing investors with a differentiated competitive advantage. It is the golden channel for high-end brands to capture the Greater Bay Area's premium market, with clear investment value. Advertising visuals can easily appear in social media shares, creating viral spread and further increasing brand exposure.
