- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T2B1 level arrival transfer passage | Min Qty：6 | |
| Size：1.72m×2.53m×1 side | Min Period：year |
As the final indoor path for passengers after collecting their luggage and before entering city transportation, the B1 level transfer corridor is an important scenario where attention is relatively focused and decision-making awareness begins to emerge. At this time, passengers tend to be calm and are more receptive to surrounding information, allowing lightbox advertisements to subtly achieve brand exposure. It is especially suitable for precise engagement with content related to tourism, travel, local consumption, and city image.
Located on both sides of the B1 arrival transfer corridor on the basement level of Terminal 2, it serves as a necessary touchpoint for air-rail transfer passengers, accurately covering all highly mobile travelers choosing high-speed rail transfers. It is a premium media resource for reaching cross-regional travelers in Hainan Free Trade Port. Regardless of the departure method passengers choose, they must walk through this area, ensuring comprehensive exposure to the target audience without omission.
The number of advertising carriers in this area is limited, with minimal competitive visual interference. Lightboxes are uniformly positioned at a moderate height within natural sightlines, combined with soft, even backlighting, providing a stable visual focus and enhancing brand recognition efficiency. With tens of thousands of arrivals flowing through daily, the lightbox media can deliver 24/7, uninterrupted brand display.
After passengers take the escalator down from the arrival hall, they need to walk about 5–10 minutes through this corridor to reach the high-speed rail station waiting hall, creating a mandatory exposure scenario. This accurately covers passengers who, after arriving at T2, transfer to high-speed rail to reach Haikou city. Daily coverage exceeds 3,000 high-speed rail transfer passengers, with annual coverage exceeding 1.095 million.
This media is located at Meilan Station, the first high-speed rail station in China directly connected to an airport, with a seamless connection to Terminal 2. It is the only route for all arriving passengers choosing high-speed rail transfers, giving it an irreplaceable location advantage. The lightbox in the B1-level transfer corridor, with its precise placement, high-quality audience, and highly matched contextual attributes, becomes a strategic media resource for deep brand penetration and effective communication at Hainan's gateway.
With three core advantages—100% coverage of air-rail transfer passenger flow, forced exposure in an enclosed space, and precise reach to high-net-worth cross-region audiences—the transfer corridor lightbox is an excellent choice for brands aiming to dominate communication across transportation hubs in the Hainan Free Trade Port. It is especially suitable for brands needing to target highly mobile, high-spending travelers for precise advertising and market expansion.
In the enclosed underground passage, media formats are limited, making lightbox advertisements the main visual focus for passengers. Ad attention increases by more than 50%, much higher than ordinary media in open spaces. Six lightboxes are evenly distributed on both sides of the corridor, and the double-sided design ensures that passengers traveling in both directions can clearly see the ad content without any visual blind spots.
As the core media connecting the airport and the high-speed rail station, it not only brings immediate sales growth for brands but also enhances long-term brand value through the dual air-rail network communication. It is a top choice for brands aiming to dominate communication across transportation hubs in the Hainan Free Trade Port.
