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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T1 Departure Mezzanine | Min Qty：1 | |
| Size：16.2×5.34 | Min Period：month |
The light box is located in the departure mezzanine between the 2nd and 3rd floors of Terminal 1. It is situated on the only main passage through which all departing passengers enter the check-in hall from the transport connection area. Whether domestic or international, passengers must pass through this area, ensuring 100% natural coverage with no possibility of detours. This guarantees that brand information reaches every traveler without omission, capturing their attention within a 360-degree visual range with a powerful visual impact.
As a high-value advertising medium located on the terminal's core traffic line, it leverages its prime location, impressive visual scale, and high communication efficiency to serve as an important platform for strong brand exposure in South China's aviation gateway. With Baiyun Airport handling over 70 million passengers annually and the T1 departure mezzanine attracting over 100,000 people daily, it not only ensures broad coverage but also precise targeting, significantly improving marketing ROI.
Passengers typically stay in the mezzanine for 8-15 minutes, in a relaxed state before or after check-in, with high attention levels. The efficiency of ad message reception increases by 40%. The area is a mandatory passage from the hall to the check-in counters and a key node leading to the security check area after check-in, ensuring 100% coverage of departing passengers. Exposure efficiency is doubled, effectively giving two independent prime locations at once.
With an open space and unobstructed views, the light box becomes the absolute visual focal point, visible from over 50 meters away. Passengers can clearly see the advertisement before reaching the check-in area. The extra-large high-brightness display perfectly showcases brand details and reinforces the premium brand image, aligning with the positioning of luxury goods, high-end cars, and other premium brands.
With five core advantages—prime exposure along high-traffic paths, large-scale visual impact, precise reach to high-net-worth audiences, cost-effective investment returns, and the scarce value of the pre-renovation window—the product has become an excellent choice for high-end brand promotion. Especially during the last window period before the renovation of Terminal 1, its scarcity and timeliness are further enhanced, making it suitable for large enterprises, luxury brands, and high-end financial institutions seeking brand upgrades and targeted customer acquisition, enabling rapid short-term exposure and long-term brand value enhancement.
The investment value of the departure mezzanine lightbox set lies in the triple value combination of prime location, high-net-worth audience, and a scarce window period, along with four advantages: must-pass traffic, large-scale visual impact, quality passenger flow, and scenario empowerment. This makes it a key media channel for brands to capture traffic at the air gateway of the Greater Bay Area and achieve a significant leap in comprehensive influence.
The core hub of the departure mezzanine is precisely located in the departure check-in center area between the 2nd and 3rd floors, which is the must-pass route for all domestic and international departing passengers. Its natural scenario advantages allow the lightboxes to achieve comprehensive crowd coverage.
The value of the lightboxes also lies in long-term exposure and secondary dissemination potential. Their high-definition, durable visuals maintain brand consistency over time, and passengers’ focused attention on the advertisements while waiting is more likely to translate into social media posts and shares, creating a synergy between offline exposure and online propagation.
