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- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：billboard | Duration：0 |
| Location：T1 Outdoor | Min Qty：1 | |
| Size：20m×6.2m | Min Period：year |
Located at the core positions around the main road for arrivals and departures at T1 Terminal, the entrances and exits of the departure and arrival levels, and nearby parking areas, it features high exposure, strong visual impact, and full-time coverage. It has become a key medium for brands to reach both airline passengers and traffic around the airport, making it an excellent choice for marketing at Hainan Free Trade Port's aviation gateway.
Next to the main road in front of the T1 Terminal plaza, it is a visual focal point that all arriving and departing passengers and pick-up/drop-off vehicles must pass. Whether driving themselves, taking a taxi, or using the airport shuttle, people must slow down or stop here, ensuring that brand information efficiently reaches them at the critical decision-making moments before arrival or departure.
Located at the junction of the airport expressway and T1, with a visible distance of over 300 meters, it covers all traffic entering and leaving the airport, forming long-distance visual guidance and enhancing brand exposure reach. Adjacent to the exit of the arrival hall, it is the necessary route for passengers to transfer to ground transportation after picking up their luggage, covering 90% of arriving passengers, with a dwell time of about 45 seconds, allowing the advertisement to directly influence passengers' subsequent consumption decisions.
The outdoor billboard is in an independent location without competition from other advertising media, ensuring that the brand information becomes the visual focal point for passengers, effectively enhancing ad recall. It not only reaches airline passengers but also covers traffic around the airport, expanding brand communication reach and achieving integrated aerial and ground marketing. With large-scale dimensions in an open outdoor space, the advertisement is clearly visible, making it suitable for displaying brand image and product visuals.
Located at the four prime spots of T1 Terminal—the departure level entrances, arrival level exits, surrounding parking areas, and airport expressway connections—these billboards form an inevitable path for passengers entering and leaving the airport, serving as their first and last advertising touchpoints. As the 'first window' for Hainan Free Trade Port's external engagement, the airport outdoor billboards naturally carry the brand endorsement effect of being high-end, authoritative, and international.
The billboards leverage five core advantages: prime location, high exposure at all times, coverage of high-net-worth passengers, strong visual impact, and flexible operation. They have become a scarce resource for marketing at Hainan Free Trade Port's aviation gateway, providing brands with irreplaceable communication value and conversion potential. With their unmatched locations, highly concentrated audience, long-lasting display, and strong brand association, they serve as strategic outdoor media resources for high-impact exposure at the port.
The investment value fundamentally lies in the four-dimensional value resonance of port traffic × high-net-worth audience × round-the-clock strong exposure × policy benefits. At this critical stage of the island-wide lock-in countdown in Hainan, this media not only delivers short-term marketing conversions for brands but also maximizes return on investment through long-term asset appreciation. It is an essential choice, not an optional supplement, for advertisers planning to enter the Hainan market.
The billboards are key static advertising and information carriers along the airport ground traffic flows, mainly located in arrival areas, parking lot entrances and exits, and external airport roads, forming the first visual interface that passengers encounter upon arrival.
