Media Resources

The media fully covers high-value crowds on both sides of the platforms at S-tier major stations, including international travelers, high-end business passengers and high-spending tourists. The 8-unit LED screens with ultra-high-definition images boast both extensive coverage and strong visual impact, creating exclusive premium brand zones.

The media adopts an exclusive 8-unit layout to create a vertical visual corridor. The coherent display method can not only clearly present image details, but also greatly enhance the continuity and spatial enveloping sense of brand information, making brand messages stand out more prominently.

This corridor is the only mandatory two-way transfer passage for Line 1 and Line 10, with a stable daily transfer passenger flow exceeding 500,000. Passage movement slows down during morning and evening rush hours, and the effective viewing time per person ranges from 5 to 8 seconds. It delivers full mandatory exposure without passenger diversion, with the total monthly effective impressions surpassing 10 million person-times.

Stair decals are directly pasted on the risers of stair treads, located along the essential vertical traffic routes for passengers entering, exiting and transferring at stations. As passengers walk up and down the stairs, their line of sight naturally falls on the steps under their feet. This unique viewing angle design delivers extremely strong mandatory exposure to the advertisements.

The ceiling light boxes are installed at the top of escalators, aligned with passengers' natural upward line of sight. As passengers ride the escalators up and down, their eyes naturally drift upward, creating an unavoidable mandatory viewing experience. The display is fully visible up close without any obstruction from handrails or support columns.

Being the highest-rated media in the Shanghai Metro, it's a rare landmark-level static advertising resource across the entire line. The spots are carefully selected based on passenger flow, spending power, and location, making them unique and not replicable. Different from ordinary A/A++ regular stations, they naturally come with premium traffic credibility, making them a prime ground for brands to capture the core mindset of Shanghai.

The main transfer passage at Yishan Road for Lines 3, 4, and 9 is the only route for cross-line transfers, with no detours or diversions, covering 100% of passenger flow. The underground low-light environment provides clear, even visuals without reflections, fully showcasing brand campaigns and product details with a strong visual impact.

The media uses a combination of a central dynamic lightbox and wall stickers. It’s a rare non-standard immersive media that mixes movement and stillness. In underground, low-light environments, it has strong visual impact, quickly grabbing the audience’s attention from a distance, and greatly boosting how long people notice the ads and remember them.