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| Area：Changsha | Type：high-speed railway | Frequency：180 |
| Address：Huahou Road, Yuhua District, Changsha South Station | Format：led | Duration：10s |
| Location：Changsha South Station Waiting Room | Min Qty：2 | Operating Time：7-24o'clock |
| Size：4.8*4.8 | Min Period：month |
Located in the central core corridor of the second-floor waiting hall at Changsha South Station, directly facing the escalator to West Square and the main flow of passengers entering the station, it sits on the visual central axis of the entire hall. It's a key landmark that all passengers must pass when entering from the East and West Squares and distributing to the various ticket-checking areas, covering 60%-80% of arriving and departing passengers. The whole hall has unobstructed 360° visibility, with a central pillar layout. The high-ceilinged waiting hall ensures clear sightlines across the entire hall, covering all passenger flow with no blind spots.
Changsha South Station is a national-level hub for the Beijing-Guangzhou, Shanghai-Kunming, and Chongqing-Xiamen high-speed rail lines. On weekdays, it handles an average of 220,000 passengers daily, peaking at 310,000 during the Spring Festival travel season, and more than 80 million passengers annually. The hall’s open, high-ceilinged space allows large screens mounted on pillars to be seen clearly from various distances, subtly reinforcing brand awareness over time. This makes it ideal for long-term brand image building and deep regional market penetration.
Passengers spend a relatively long time here, and the dynamic, immersive visual effects can vividly showcase a brand’s story, leaving a strong impression. The average stay here is 10-15 minutes, and it lies on essential routes for ticketing and boarding. High-definition dynamic visuals can quickly capture passengers’ attention, reaching over 90% of them in a single day, with an average exposure frequency of three to five times, ensuring highly effective communication.
Located directly above the main passage of the waiting hall, facing the elevator flow to the West Square entrance, over 80% of passengers entering the station pass through this area, forming a physical loop of 'must-pass, must-stop, must-see.' Its elevated display design avoids being blocked by other objects or crowds and allows passengers to clearly see the content from different positions, giving it strong visual impact and competitiveness far beyond that of ordinary advertising screens for 5–8 seconds.
This spot precisely filters out low-spending general traffic; the CPM cost per thousand exposures is highly cost-effective. With the same budget, the proportion of effectively reaching the target audience is greatly increased. Unlike static light boxes or fixed standard LEDs, the 360° rotating double-wing dynamic structure naturally draws attention, encouraging passengers to stop and take photos, organically generating short videos and online sharing that spreads further on social media.
This is a rare landmark creative dynamic media in the waiting area of Changsha South Station, featuring three core strengths: massive and stable passenger flow, long dwell time, and differentiated mechanical visuals. Leveraging the high-net-worth, nationwide mobile population of this national high-speed rail hub, it can cover travelers across the country, deeply engage the local Hunan market, and promote brand influence nationwide. It enables immersive, full-chain brand communication, making it a top-quality benchmark spot for high-speed rail advertising in central China.
