- Photos
- Specs
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- Media Map
| Area：Changsha | Type：Outdoors | Frequency：300 |
| Address：Intersection of West Second Ring Road and Meixi Road | Format：led | Duration：10s |
| Location：West Second Ring Meixi Lake | Min Qty：1 | |
| Size：18m（w）*6m（h）=108㎡ | Min Period：month |
The media is built on the structure of the overpass pillars, featuring three-sided or double-sided high-brightness full-color LED screens. The screens face the main road of the West Second Ring, directly towards north- and southbound highway traffic. With no tall buildings obstructing the view in the surrounding area, the visibility is extremely open, with a viewing distance of over 200 meters. This ensures that drivers can clearly identify the advertisement content from more than a hundred meters away. As a rare elevated pillar resource, it combines landmark characteristics with strong exposure capabilities, not only serving regional brand promotion but also becoming an important part of the city's digital image platform.
Located on the south side of the overpass at the intersection of the West Second Ring and Meixi Lake Road, it is a key passageway connecting Binjiang New City, the municipal government area, Meixi Lake International New City, and Yanghu Ecological New City. As the main north-south artery in western Changsha, it has a daily traffic flow of over 100,000 vehicles, most of which are medium- to high-speed vehicles. When vehicles slow down or pass through the overpass area, the advertisement content receives sufficient attention time, creating efficient and forced exposure.
LED media is a high-value outdoor digital medium constructed based on the potential of a transportation hub, unobstructed high-altitude visibility, large-area LED display impact, and regional scarcity. It is a strategic communication platform for brands to achieve wide coverage and image elevation in Changsha. With its superior geographical location, high-traffic environment, precise target audience coverage, and advanced display technology, the media has become a highly commercially valuable outdoor advertising medium in the Changsha area.
With its unique, irreplaceable location advantages, stunning high-definition visual effects, and precise audience targeting, it has become the preferred outdoor media for brands in the automotive, luxury goods, high-end real estate, and financial sectors to capture the high-end market of Hexi, Changsha. It provides brands with a triple guarantee of high traffic, high conversion, and high value for their communications.
The golden cruciform intersection of West Second Ring Road and Meixi Lake Road is the only traffic hub connecting the Hedong Provincial Government CBD, Hexi Yanghu New City, Meixi Lake New City, the municipal government, and the West Bus Station. As an important north-south expressway in western Changsha, the West Second Ring Road has been expanded to twelve lanes in both directions, with an average daily traffic flow exceeding 400,000 vehicles, and peaking at 650,000 vehicles per day during rush hours, creating continuous exposure to heavy traffic.
This media platform is not only a window for brand exposure but also a value bridge connecting the high-end commercial districts of Meixi Lake with high-net-worth customers. It offers brands a full-chain communication service from awareness to conversion. The screen accurately targets northbound traffic on West Second Ring Road and westbound return traffic on Meixi Lake Road. During the evening peak, the reach per hour is 35% higher than other media, effectively capturing the golden consumer hours from getting off work to shopping and returning home, forming an efficient cycle of outdoor exposure and commercial district consumption.
With its irreplaceable location advantage, precise high-net-worth audience coverage, stable cash flow returns, and long-term asset appreciation potential, it has become a premium investment target in the outdoor advertising sector, providing investors with a triple guarantee of low risk, high returns, and strong resilience against economic cycles. As an iconic media at the eastern entrance of Meixi Lake International New City, its location is unique and irreplicable, creating a natural market barrier and making it difficult for competitors to enter the same core location.
