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| Area：Changsha | Type：Outdoors | Frequency：300 |
| Address：383 Jinxing Middle Road, Yuelu District | Format：led | Duration：10s |
| Location：Wangfujing Square | Min Qty：1 | |
| Size：9m（w）*16m（h）=144㎡ | Min Period：month |
This LED screen is located on the west facade of a building adjacent to a crossroads, directly facing the main traffic flow from north to south and from west to east. It offers a wide viewing angle without any obstruction, especially serving as a natural focal point for drivers and pedestrians waiting at traffic lights. It supports high-definition dynamic video playback, effectively enhancing the impact and memorability of advertising content. With its scarce location value, high-quality audience base, and professional media performance, it has become a highly competitive outdoor digital advertising platform in the Hexi commercial district.
Situated above the main entrance of Wangfujing Shopping Plaza at the intersection of Jinxing Avenue and Tongzipo Road, the media faces the crossroads, ensuring mandatory exposure to pedestrians and vehicles passing through. Known as the first screen in Hexi, it is the top choice for high-end brand image display in the Hexi area. The media is adjacent to the Changsha Municipal Government and sits within a large urban central commercial district that combines shopping and office spaces, surrounded by upscale residential areas. The Wangfujing-centered commercial complex attracts a large consumer crowd, extending west to the Lugu Industrial Park and south to the Meixi Lake area, essential destinations for shopping and leisure for local residents.
The media serves as an outdoor advertising platform for the core commercial complex of the Hexi district. Leveraging the commercial district’s location, technical setup, and operational capabilities, it has become a highly influential outdoor advertising platform in Changsha’s Hexi area. Based on the mall’s family-oriented economic positioning, it directly reaches the households and business professionals in nearby residential complexes and office buildings, with a daily footfall of tens of thousands, serving as a gateway for brand promotion and commercial activities.
With its prime Hexi location, technologically advanced display capabilities, professional operation, and mature commercial ecosystem, it has become a benchmark for outdoor advertising in Hexi, Changsha, providing a highly effective platform for brand promotion and commercial activities with both reach and interactivity.
As the core auxiliary screen in the combination of the first screen and two screens in Hexi, the precise card position on the west side of the golden cross of Jinxing Avenue and Tongzipo Road is a highly influential outdoor advertising media in the municipal business district of Yuelu District, forming a two-way complementary communication matrix with the main screen on the east side, and jointly building a visual communication landmark in the Dahexi area
Relying on the strong endorsement of Wangfujing's commercial IP, the LED auxiliary screen is not only an outdoor advertising carrier, but also a trusted business card for the brand to land in the Hexi market, which can be linked with the infield poster and membership system of the shopping mall to realize the closed-loop marketing of outdoor exposure-to-store conversion, and convert 55% of the outdoor exposure crowd into in-store customer flow
Wangfujing Commercial Plaza is an important outdoor communication carrier, which is deeply integrated with the commercial ecology of shopping, entertainment and office in the square, and forms a differentiated communication main screen with the east main screen to focus on brand image display, while the auxiliary screen focuses on promotional information, interactive content and scenario-based marketing, and supports synchronous/asynchronous dual-mode playback
As the core auxiliary screen of Hexi's first screen dual-screen matrix, its media advantages are not simple traffic superposition, but through the unique location perspective, technical adaptability and scene synergy on the west side, it has built a differentiated competitiveness of accurate reach and efficient transformation, and has become the strategic fulcrum of the brand's penetration into the high-end market in Hexi
With its scarce location advantage, accurate high-net-worth customer base, dual-screen collaborative communication efficiency and stable return on investment model, LED occupies the western throat of Jinxing Avenue and Tongzipo Road Golden Cross, and is a key visual node connecting Changsha's Hexi Municipal Government Affairs District, Lugu Industrial Zone and Wangcheng Residential Area
