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| Area：Changsha | Type：Outdoors | Frequency：300 |
| Address：Intersection of Meixi Lake Road and Jiqing Road, Yuelu District | Format：led | Duration：10s |
| Location：Meixi Lake International Culture and Arts Center | Min Qty：1 | |
| Size：10m（w）*5m（h） | Min Period：month |
With its unique architectural integration, artistic expressiveness, and urban influence, the media breaks the boundaries of traditional outdoor advertising, becoming a highly recognizable high-end digital communication medium in Changsha and even central China. The project is located in the core area of Meixi Lake International New City, surrounded by high-end residential communities, multinational corporate headquarters, international schools, and affluent families.
The Petal LED at Changsha Meixi Lake International Culture and Art Center is more than just a screen; it is a super communication interface that integrates architectural aesthetics, urban culture, and digital technology. It allows brands to transition from being seen to being remembered through the flow of light and form, making it a strategic media choice for high-end brands to tell the story of Changsha and connect with the city's future.
With its irreplaceable cultural landmark positioning, dynamic artistic installation form, precise reach to high-net-worth audiences, and artistic communication scenarios, it has become a high-end benchmark media in Changsha's outdoor advertising market. It is not only a window for brand exposure but also a bridge connecting culture, art, and commercial value, providing high-end brands with triple guarantees of high taste, high traffic, and high conversion in communication.
Situated in the core area of the national-level Xiangjiang New District, this landmark outdoor media, with the perfect integration of architectural art and digital technology, 360° seamless visual display, and a highly artistic communication scenario, has become the preferred platform for high-end brand communication in Changsha.
Precisely located at the southwest corner of the intersection of Lujing Road and Meixi Lake Road, it is adjacent to the Meixi Lake International Culture and Arts Center, designed by Pritzker Prize-winning architect Zaha Hadid. Together with Meixi Lake, Jinmao Lanshow City, and Bubugao Meixi New World, it forms a golden triangle of culture, commerce, and ecology. The area sees a daily flow of over 150,000 people, with peaks reaching up to 300,000 during holidays, attracting high-net-worth individuals from West Changsha, art enthusiasts, and tourists.
Situated next to a cultural and artistic landmark, the media environment naturally exudes an artistic atmosphere and cultural tone, enhancing brand image and taste. The media not only serves as an advertising platform but also acts as a representative of the city’s spirit and identity, providing brands with a differentiated competitive advantage through art-driven communication.
As a cultural emblem and urban living room for Changsha, the arts center receives over 2 million visitors annually, 40% of whom come from outside the city, making it a must-visit cultural and tourism landmark in Changsha. For advertisers seeking a high-end brand image and precise reach to high-net-worth audiences, Huaban LED media is the premier outdoor advertising platform in Changsha, enabling brands to achieve dual value in both brand communication and cultural impact.
LED advertising has long surpassed the definition of ordinary outdoor media and has become a cultural asset investment rooted in the core of a national-level new district. Its investment value lies in the deep integration of cultural landmark scarcity and the unique characteristics of LED technology. In a fiercely competitive media market, it establishes a rare, long-term value-augmentation logic that is difficult to replicate.
At its core, LED is about occupying scarce seats in the heart of the city’s cultural resources. It is neither merely a screen relying on traffic nor a soulless technical medium. Instead, it is a high-quality asset that perfectly integrates cultural value, commercial potential, and investment attributes. In the media arts capital of Changsha, LED is destined to possess investment value that can withstand the test of time.
