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| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 918, Middle Huaihai Road, Huangpu District | Format：large screen | Duration：15s |
| Location：Parkson Shopping Center | Min Qty：1 | |
| Size：20.04m（宽）×10.1m（高）=202.4㎡ | Min Period：week |
The LED large screen, with its unique geographical location, vast audience base, and outstanding display effect, provides brands with a golden stage for efficient communication. It is not only a medium for information transmission but also a symbol of the integration of brand strength and city culture, making every advertisement display a wonderful interaction between the brand and the city. It attracts a large number of high-spending, mid-to-high-end consumers, offering brands rare opportunities for exposure.Located at the intersection of Huaihai Middle Road and South Shaanxi Road, adjacent to Jiushi Fuxing Building, it is a landmark node on Shanghai's core commercial district, Oriental Champs-Élysées Avenue. The surrounding area gathers international luxury brands such as Prada and Dior, as well as high-end commercial complexes. With a daily pedestrian flow of over 600,000 people, it covers high-net-worth consumers, white-collar workers, and tourists. The commercial district is primarily positioned for fashion and accessible luxury, attracting high-spending individuals aged 25-45, suitable for mid-to-high-end brand campaigns including luxury goods, beauty, finance, and automobiles. Advertisers can leverage the high-end brand environment surrounding the area to synergistically enhance their brand image.Located at the intersection of Huaihai Middle Road and South Shaanxi Road, just a 120-meter walk from Exit of South Shaanxi Road Station on Metro Line 1, it is a landmark node in Shanghai’s core commercial district. The area is surrounded by numerous international luxury brands and high-end commercial complexes, with a daily pedestrian flow exceeding 600,000, covering high-net-worth consumers, white-collar workers, and tourists. It is a three-line interchange station for Metro Lines 1, 10, and 12, with dense bus routes, forming an integrated traffic network of subway, bus, and pedestrian flow, ensuring advertisement exposure without blind spots.
Parkson Huaihai Store is located in the prestigious area of Huaihai Middle Road, with seamless access to Metro Lines 1, 10, and 12, attracting a pedestrian and vehicle flow of 1 million per day. It is adjacent to mid-to-high-end commercial complexes, establishing itself as a prime spot for brand promotion due to its massive consumer traffic.The large screen is a landmark media in the core business district of China’s fashion capital, situated at the intersection of Huaihai Middle Road and South Shaanxi Road, in the heart of the luxury shopping triangle. It neighbors top commercial complexes such as IAPM and Paris Spring. Directly accessible via the South Shaanxi Road metro interchange for Lines 1, 10, and 12, it sees an average daily pedestrian flow of over 1 million and a vehicle traffic of 300,000, forming a multi-dimensional communication network connecting metro, main roads, and high-end commercial areas.Adjacent to South Shaanxi Road Metro Station, it captures 30,000 business elites per hour during peak times, with over 20 surrounding bus routes. It connects the north-south elevated roads to the east and Yan’an Road Tunnel to the west, creating a three-dimensional network combining surface, underground, and elevated routes. Consumers only need to walk 30 meters from the metro station to face the large screen, boosting active ad reception by 400%.The Parkson Shopping Center large screen, located in the core luxury business district, provides ultra-high-definition visual experiences and precise scenario-based marketing, establishing a differentiated competitive edge. Its unique attributes of high-end consumption, transportation hub, and cultural landmark not only offer brands effective exposure channels but also promote a transition from mere traffic exposure to long-term business engagement through immersive interaction and technological innovation.
