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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 982, Zhangyang Road, Pudong New Area | Format：large screen | Duration：15s |
| Location：Bailian Century Metropolis | Min Qty：1 | |
| Size：12.8m（宽）×16.32m（高）=208.9㎡ | Min Period：week |
The large screen not only showcases the charm of modern technology but also witnesses the rapid development and urban transformation of Pudong, becoming a bridge connecting commerce and culture and injecting new vitality into the prosperity of Pudong New Area. Every nightfall, the brilliant light of the LED screen illuminates the entire area, becoming a beautiful landscape in Pudong New Area and highlighting the city's continuous vitality and forward momentum.The Bailian Century Metropolis large screen is located in the core area of Lujiazui Financial and Trade Zone in Pudong New Area, specifically at the intersection of Century Avenue and Dongfang Road, adjacent to Century Avenue Station of Metro Lines 2, 4, 6, and 9. Its convenient transportation and prime location have made it an important landmark in Lujiazui Financial and Trade Zone, attracting a large daily footfall and covering high-net-worth consumers, white-collar workers, and tourists.From a commercial and advertising perspective, the business district is primarily positioned as fashionable and light luxury, attracting consumers aged 25-45 with high spending power. It is suitable for mid-to-high-end brand advertising such as luxury goods, beauty products, finance, and automobiles. The large screen is operated by Bailian Group in compliance with the outdoor advertising management regulations of Pudong New Area, ensuring stable advertising placement. In terms of the surrounding environment, it is close to renowned commercial facilities such as the Yabuli department store and Century Hui Plaza, forming a high-end commercial atmosphere and further enhancing advertising impact. According to information obtained from the MCP tool, Bailian Century Shopping Center includes shopping malls, office buildings, restaurants, and other facilities, providing a rich commercial environment for the large screen.With its golden location, high-quality hardware, precise audience targeting, and ecological synergy, it has become a high-value outdoor media resource in Pudong New Area. The large daily footfall covers high-net-worth consumers, business white-collar workers, and tourists. The advertising can support dynamic images and high-definition video playback with strong visual effects, effectively attracting the attention of passersby.
The Century Metropolis is located in the middle section of Century Avenue, connecting the financial center of Pudong and the administrative center, adjacent to a highly efficient transportation hub where Metro Lines 2, 4, 6, and 9 intersect. The surrounding area features shopping and dining facilities such as the First Yaohan, China Resources Times Square, Zhongrong Tower, 96 Plaza, and Century Hui, offering convenient transportation and a variety of brands that bring an average daily traffic flow of 700,000 people and vehicles.
The Bailian Century Metropolis large screen, situated in the core area of Lujiazui CBD, provides an ultra-high-definition visual experience and precise scenario-based marketing, creating a differentiated competitive barrier. Its unique attributes as a transportation hub, a high-end consumption area, and a cultural landmark not only offer brands an efficient exposure channel but also leverage immersive interactions and technological innovation to facilitate the transition from traffic exposure to long-term business operations. As an important node in the construction of Shanghai as an international consumption center, this large screen is evolving from a mere advertising medium into a city commercial connector, continuously leading the innovative development of commercial media in Pudong.
Located at the golden connection point between Lujiazui Financial City and the Pudong Administrative Center, the surrounding area gathers top commercial complexes such as the First Yaohan and Century Hui Plaza. Within a 3-kilometer radius, it covers 500,000 high-end business professionals and quality family customers, with the average spending per consumer 25% higher than the city average. There is particularly strong demand in fashion and digital products, financial services, and high-end tourism. The large screen is a landmark-level media in the core eastern expansion of the Lujiazui CBD commercial district, situated at the intersection of Century Avenue, Dongfang Road, and Zhangyang Road, adjacent to the Century Avenue Station where Metro Lines 2, 4, 6, and 9 interchange, with a daily traffic flow of over 950,000 people and vehicles.
