- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 68 Yuyuan Road, Jing'an District | Format：large screen | Duration：15s |
| Location：No. 68 Yuyuan Road, Jing'an District | Min Qty：1 | |
| Size：47.04x17.28m（H）=812.85㎡ | Min Period：week |
The location value cannot be replicated: The outdoor large screen advertisements of Shanghai Jingpin Shopping Center occupy the golden intersection of Jing'an Temple commercial district and Suzhou River cultural corridor, radiating international business customers, creative industry groups, and high-end consumer groups. The daily flow of people is stable, and it has an irreplaceable location scarcity.
Highly matched audience structure: covering multinational executives, fashion buyers, art practitioners, and local high net worth families, with high consumption power and brand loyalty, and advertising information directly reaching high-value user circles.
24/7 strong visual impact: Equipped with a 4K ultra clear LED screen and intelligent brightness adjustment system, it adapts to changes in day and night lighting, ensuring that advertising content is clearly visible in different scenes and strengthening brand memory points.
Advantages of scenario based communication: The advertising screen is located adjacent to the main entrance of the shopping center and transportation hub, allowing consumers to stay for a long time and concentrate their attention. The efficiency of receiving advertising information is significantly higher than that of traditional outdoor media.
• Dynamic and flexible adaptation of content: supports real-time broadcasting, customized time slots, festival theme linkage and other forms of advertising, making it easy for brands to creatively present and enhance communication timeliness by combining hot events and promotional activities.
Strong technical support and stability: The equipment is equipped with rain, dust, and wind resistant designs, with a long operating cycle and low maintenance costs. The advertising placement cycle can be precisely controlled to reduce operational risks.
Significant brand linkage effect: As a representative of high-end business, Shanghai Jingpin Shopping Center's advertising space naturally carries the label of "quality life", helping brands shape a high-end tone and enhance public trust.
Data driven precision advertising: By monitoring customer flow and analyzing brand conversion, advertising content and advertising strategies can be optimized to improve communication efficiency and return on investment.
The premium of scarce resources is obvious: the number of outdoor large screen advertising spaces in Shanghai Jingpin Shopping Center is limited and located in the core circulation line, which has exclusive communication value. Compared to other outdoor media, its high exposure and precise reach make it a scarce resource for brands to compete for.
The brand endorsement effect is prominent: relying on the high-end positioning and urban landmark attributes of Shanghai Jingpin Shopping Center, the advertising space comes with a "quality consumption" label, which helps the brand quickly establish market awareness and user trust.
High cost-effectiveness conversion path: The advertising audience is high spending consumers, and brand information can be directly guided to offline stores or converted online, shortening the marketing chain and improving the actual effectiveness of advertising placement.
Long term value continues to grow: With the internationalization upgrade of Jing'an Temple business district and the promotion of development along Suzhou River, the flow of people and consumption potential in this area will continue to expand, and the dissemination potential and investment return of advertising spaces will increase synchronously.
• There is ample room for event marketing: Shanghai Jingpin Shopping Center hosts art exhibitions, international brand flash mobs, cultural salons, and other events year-round. Outdoor large screen advertisements at Shanghai Jingpin Shopping Center can be linked to hot events for content linkage, achieving a combination of dissemination and volume.
Strong cross industry coverage capability: Whether it is luxury goods, technology and digital, catering chain or cultural tourism projects, Shanghai Jingpin Shopping Center's outdoor large screen advertising can provide adaptive communication strategies to meet the needs of brands in multiple fields.
Dual guarantee of policy and operation: As a self operated media of shopping centers, advertising space operation is standardized, approval process is transparent, brand advertising risks are controllable, and long-term cooperation stability is strong.
City level brand communication highland: The outdoor large screen advertising of Shanghai Jingpin Shopping Center is not only a regional communication node, but also a display window for Shanghai's high-end commercial ecology, suitable for brands to build city level influence and industry leadership position.
