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| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 958, Lujiazui Ring Road, Pudong New Area | Format：large screen | Duration：15s |
| Location：Huaneng United Building | Min Qty：1 | Operating Time：0-24o'clock |
| Size：67m(宽)x9m(高)=593㎡ | Min Period：week |
Huaneng United Plaza is located at No. 958 Lujiazui Ring Road, Pudong New Area, Shanghai. It is a 5A-grade intelligent commercial office building held by China Huaneng Group. The building is situated in the core financial district of Lujiazui, surrounded by financial institutions such as the Industrial and Commercial Bank of China and the Shanghai Stock Exchange, and is near landmarks like the Oriental Pearl Tower and Shanghai World Financial Center, making it highly valuable commercially.
As a high-end advertising platform in the Lujiazui financial district, the large screen mainly serves business needs such as corporate brand promotion and financial product marketing. It is a 5-minute walk from Lujiazui Station on Metro Line 2, 8 minutes from Line 14, and can be quickly accessed by car via the Yan’an East Road Tunnel connecting to the Bund. It is adjacent to five-star facilities like the Jin Mao Hyatt Hotel and the Park Hyatt Hotel, with its audience primarily consisting of high-net-worth business professionals.
Within a 1-kilometer radius, the area is concentrated with headquarters of financial institutions such as the Shanghai Stock Exchange and ICBC, as well as five-star hotels like Jin Mao Hyatt and Park Hyatt. The target audience mainly includes financial professionals and corporate executives, who have significant influence on consumption decisions. Compared with commercial building screens like Zhengda Plaza, the Huaneng Plaza screen has a unique view of the Bund, allowing the advertisement to be featured alongside city landmarks, reinforcing a high-end brand image.
As a self-owned asset of China Huaneng Group, the large screen advertising can leverage the credibility of a central enterprise, making it particularly suitable for financial institutions and state-owned enterprises that value trustworthiness. It serves both commercial advertising and city promotion functions; for example, it has previously showcased traditional Chinese medicine industry content, providing brands with dual communication value in terms of business and social responsibility.
The large screen at Huaneng United Tower in Lujiazui, Shanghai, is located in the core area of Lujiazui Financial City in Pudong. It is an outdoor media platform with significant landmark attributes in the region. As the first independent financial information screen in Lujiazui Financial City, leveraging the 5A-level intelligent office building positioning of Huaneng United Tower, it forms a visual connection with landmarks such as the Oriental Pearl Tower and Shanghai Tower. It covers over a million high-end people daily, becoming an important window for brands to showcase their strength and the city's image.Centered on financial information and urban life, it broadcasts real-time financial data, financial news, and professional financial programs daily, while also including city promotional videos and brand advertisements. This not only strengthens the professional image of Lujiazui Financial City but also injects vitality into the area.The Lujiazui Financial City, where the screen is located, is one of the world's most capital-intensive areas, with a daily footfall exceeding one million, covering high-net-worth groups such as financial practitioners, business elites, and upscale tourists. Its location, in conjunction with Lujiazui Station on Metro Line 2 and Pudong South Road Station on Line 14, forms a three-dimensional transportation network. Within a 5-minute walk, one can reach top commercial centers like IFC Mall and Super Brand Mall. Within a 500-meter radius, there are more than 500 financial institutions and over 30 multinational corporate headquarters, creating a combined business and consumer communication environment. Placing brand advertisements here can not only achieve high-frequency exposure but also leverage Lujiazui's international influence to build a premium brand image.
