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- Specs
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 200 Taicang Road, Huangpu District | Format：large screen | Duration：15s |
| Location：Xintiandi Pharmaceutical Building | Min Qty：1 | Operating Time：9-23o'clock |
| Size：15.84m×9.28m=146.99㎡ | Min Period：week |
Located at No. 200 Taicang Road, Huangpu District, Shanghai, it is adjacent to the Huaihai Middle Road Business District and Xintiandi Shopping Mall. An integrated LED advertising screen is installed on the southeast facade. It is close to K11, Hong Kong Plaza and Ruijin Hospital Luwan Branch. Metro Line 1 (Site of the First CPC National Congress · South Huangpi Road Station), Line 10 and Line 12 (Xintiandi Station) are all within 600 meters. With an average daily footfall of over 600,000 people, it serves as a key visual node within the high‑density mixed business‑and‑consumption zone in Shanghai’s inner‑ring area.
Connecting the high‑end commercial belt of Huaihai Middle Road and the cultural‑tourism leisure business district of Xintiandi, this media captures three streams of traffic: business commuters, shopping consumers and cultural‑tourism visitors. Situated at the intersection of major urban arteries, it differs from media on pedestrian‑only streets by reaching both slow‑moving pedestrians and slow‑rolling vehicle traffic at road junctions, bringing superimposed human‑and‑vehicle audience flows. Repeated pass‑bys of crowds enable multiple exposures. A 15‑second advertisement can fully deliver brand messages and strengthen brand recall.
The screen is a curved LED display fitted at a building corner, measuring 15.84m × 9.28m with an area of 146.99 ㎡. Its effective viewing distance ranges from 1 to 300 meters. The corner provides an unobstructed wide view with no nearby buildings or trees blocking sightlines. Operating hours are 09:00‑23:00, fully covering daytime commuting and shopping hours as well as prime time for the nighttime economy. Brand exposure is naturally embedded in the daily routines of high‑net‑worth crowds, realizing low‑interference and high‑penetration communication that achieves "viewing upon passing and retention upon viewing".
As a rare cross‑road media in the business district, it breaks the traffic limitations of a single pedestrian street. It covers both strolling pedestrians and slow‑moving road traffic at intersections to achieve saturated dual‑sided exposure for people and vehicles. Traffic surges continuously during holidays, and audiences pass the spot repeatedly, generating multiple impressions, effectively extending ad memory retention and avoiding short‑lived ineffective exposure, with communication efficiency far exceeding that of ordinary locations.
As a trendy cultural‑tourism landmark of Shanghai, it is a must‑visit spot for out‑of‑town tourists. The large screen features inherent internet‑viral communication attributes. Its advertising visuals easily inspire spontaneous shooting by tourists and fans. Content circulates across social platforms including Douyin, Xiaohongshu and Weibo, creating offline hard‑ad exposure plus secondary online UGC amplification. A single investment delivers dual communication benefits and cuts marketing costs. It is ideal for brand new‑product launches, brand image upgrading, holiday‑themed campaigns and IP co‑branding promotion to amplify brand influence.
Boasting massive high‑value traffic, the large screen reaches business professionals from surrounding high‑end office buildings, trendy young consumers in Xintiandi, as well as domestic and international sightseeing visitors. It sees heavy daily pedestrian and vehicle flow. Its core audience mainly consists of people aged 20‑39 with strong purchasing power, sophisticated aesthetic taste and high content‑sharing willingness. It is highly suitable for brand‑image promotion and new‑product launch campaigns for luxury beauty, premium automobiles, high‑end streetwear, digital home appliances, light‑luxury cultural‑tourism and other brands.
