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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 68 Yuyuan Road, Jing'an District | Format：large screen | Duration：15s |
| Location：CP Jing'an | Min Qty：1 | Operating Time：0-24o'clock |
| Size：37.4m(w)*15.36m(h) =575㎡ | Min Period：week |
Located on the Changde Road‑facing facade of CP Jing'an Shopping Center at No.68 Yuyuan Road, Jing'an District, directly facing the prime intersection of Nanjing West Road and Changde Road, this is the only giant facade media in the Jing'an Temple business district that faces arterial road traffic and pedestrian flows from two directions. Situated at the "golden cross‑axis" of the Nanjing West Road business district, it receives over 1.1 million daily visitors with heavy vehicle traffic, covering the interchange hub of Metro Lines 2, 7 and 14.
With no buildings blocking its east‑ and southeast‑facing screen, the large display captures two‑way vehicle traffic on Changde Road as well as pedestrian flows from four directions at the intersection. It features a long visual range, so both motorists and crossing pedestrians can naturally view its content. Boasting abundant and stable vehicle‑pedestrian traffic, it fully covers all scenarios including morning rush‑hour commutes, midday shopping and consumption, and evening leisure and nightlife. Operating from 8:30 to 22:00, it encompasses both prime communication windows for daytime business activities and nighttime urban consumption to deliver round‑the‑clock continuous exposure.
Measuring 37.4m (w) * 15.36m (h), it is equipped with ultra‑clear 8K display technology for accurate color reproduction and fine, stable image quality. It performs well under strong daytime sunlight and delivers striking visual effects at night. The facility supports diverse content output including naked‑eye 3D immersive special effects, brand promotional videos, thematic art clips and static brand visuals. Adopting a no‑external‑audio design, it complies with urban landscape regulations, balancing high‑quality communication and adaptability to the urban environment.
Located at the prime cross‑intersection of West Nanjing Road and Changde Road and part of the newly revamped CP Jing’an, this landmark outdoor digital media stands on four core pillars: a large‑scale naked‑eye 3D visual revolution, city‑level traffic dominance, high‑end brand mind‑share anchoring, and a social‑fission‑driven communication ecosystem. It is the only benchmark outdoor digital media in East China that integrates "tech‑driven shock value × commercial conversion capability × cultural influence" into one entity.
As a viral check‑in landmark within the Jing’an Temple business district, the large screen delivers dual values for high‑end brand building and social fission. Immersive 3D visual content readily inspires spontaneous user‑generated shooting and secondary cross‑platform online dissemination. It forms a complete marketing loop covering offline exposure, social media recommendation and in‑store conversion. Backed by top‑tier business‑district traffic and premium hardware strengths, it supports regular brand promotion and campaign‑based marketing for a full spectrum of categories including automobiles, beauty and fashion labels, high‑end luxury goods, cultural‑tourism offerings and more.
Boasting four core strengths — prime urban location, oversized immersive screen, youth‑oriented trendy commercial carrier, and viral‑ready communication attributes — this site constitutes a high‑quality scarce venue for brands to establish presence in Shanghai’s core market, stage city‑scale marketing events and elevate premium brand equity. It fits diverse high‑level communication scenarios such as new‑product launches, seasonal promotional campaigns, brand galas and city‑joint marketing initiatives.
